How Vemco Group Scales People Counting Solutions Across The Globe?

Vemco Group founded by Anel Turkanovic started its journey as a pioneer in people counting and data analytics in 2005 at Fredericia, Denmark. The company emerged with a vision of providing intelligent data analytics software that empowers businesses to optimize customer flow and improve operational efficiency.

Afterwards in 2007 the launch of the in-house developed people counter software, VemCount, Vemco Group has focused on delivering highly accurate, real-time footfall data and insightful customer behavior analytics to several industries worldwide. The software provided precise visitor counts hence enabling clients to optimize staffing, marketing, and store layouts based on reliable data.

In 2012, tenant revenue management solution, VemTenant was developed in close collaboration with mall industry leaders. The software was aimed to help mall operators to maximize leasing revenues through advanced tenant performance analytics.

Recognizing the need to expand globally, Vemco Group opened offices in São Paulo, Brazil in 2013 to cover Latin America. Later in 2015 & 2016, Vemco Group won the Børsen Gazelle Award for two consecutive years, highlighting the continued growth.

In 2019, breaking the barriers Vemco Group opened its new office in Dubai, UAE to support the well-established customer portfolio in the MENA region. The company continues to grow and establishes new offices in North America, Sweden, and Australia.

As a quality mark, Vemco Group won the Service Excellence Award for “Best Data Analytics” at Retail Congress MENA hosted by MECS+R for two consecutive years 2022 and 2023.

Vemco Group’s Products

The comprehensive and advanced people counting solutions makes Vemco Group stand out. The products include:

VemCount: The in-house developed all-in-one software platform VemCount, unifies real-time data, customizable dashboards, and automated reports in one integrated platform. It provides real-time visitor counts, demographic data(age, gender, adult v/s child segmentation), employee exclusion for accurate traffic analysis, customisable dashboards, tailored reports, and integration with POS systems to deliver KPIs such as conversion rates, dwell time etc. It supports real-time alerts for live visitor counts and queue management, empowering businesses to act instantly on footfall trends.

VemTrack:- Tracking solution offered by Vemco group designed for businesses to provide deep insights on how customers move and interact within their premises. It’s not just an usual people counter, it stands out by providing detailed tracking maps and heatmaps that visualize the entire customer journey and enabling businesses to optimize layouts, product placements, and customer experiences effectively.

VemSpace:- An advanced occupancy management and building insight solution that provides real-time data on space utilization and environmental conditions within facilities. VemSpace turns disconnected room bookings and invisible workplace usage into real-time insights you can act on. An all in one platform to improve space efficiency, air quality, and employee experience. With real-time detection of individuals at desks and counters, you can better understand how your space is being used and make data-driven decisions to maximize productivity and efficiency.

VemFusion:- A powerful system integration solution designed to seamlessly connect and unify the various business systems and technologies that retailers and enterprises use. It acts as a central hub that integrates data from multiple sources such as point-of-sale(POS) systems, enterprise resource planning(ERP), business intelligence(BI) platforms, Google Analytics, IoT enabled sensors, dashboards and more.

Why Vemco Group Stands Out Globally

• Accurate and Reliable Data: Their people counters provide precision counting that businesses trust for operational decisions.

• Scalability: Whether a single store or a global chain across 100+ countries, Vemco’s solutions scale effortlessly.

• Comprehensive Analytics: Combining real-time footfall, demographic insights, and sales KPIs enables a 360° view of visitor behavior.

• Customization: Dashboards and reports are fully customizable, ensuring relevance to each business’s unique challenges and goals.

• Global Reach with Local Support: Offices on four continents deliver region-specific expertise and 24/7 service.

• Industry Recognition: Awards like the Børsen Gazelle for growth and Service Excellence Awards at Retail Congress MENA reflect their leadership.

From their founding in Denmark to becoming an international force, Vemco Group continually advances the people counter for retail and other sectors by blending innovative technology, global presence, and client-focused solutions that translate data into smarter business performance.

This comprehensive overview integrates Vemco Group’s journey, key products like VemCount and sensor technologies, their global expansion, client successes, and why they lead the worldwide market in people counting solutions.