Building a Startup in Silence (When No One’s Cheering Yet)


🧱 The Quiet Phase
No launch hype.
No big tweets going viral.
No investor calls.
Just you, your idea, and a long to-do list.
That’s where I am right now.
We’re building a product we believe in — but outside this little bubble of tabs and Notion docs, it’s… quiet.
Painfully quiet sometimes.
📉 It’s Not Glamorous
There are days I wonder if I’m building the right thing.
Days when traction feels like a distant rumor.
Days when the product looks like trash and I feel like a fraud.
But then…
There’s a tiny breakthrough.
A UX flow feels better.
A test user says “this is kinda sick.”
Or I just finish something that’s been stuck for weeks.
That’s the fuel.
🧠 What Keeps Me Going
Momentum over motivation. If I wait to feel inspired, nothing ships. But small wins? They create momentum.
Real users > vanity metrics. I’d rather have 5 people using it weekly than 500 likes on a tweet.
Quiet doesn’t mean worthless. Most real builders are heads-down. The internet just makes it seem like everyone else is winning fast.
👷♂️ If You’re Building Too
This is your reminder:
You’re not behind.
You’re not invisible.
You’re just early.
The silence isn’t failure — it’s the startup tax. You pay in obscurity upfront. Later, you earn attention, users, trust.
🛠️ What I’m Building (Shameless Plug)
We’re building something we believe the world needs — especially now.
It’s still raw, still evolving, but it’s shaping into something we’re proud of..
It’s still in the works. Still messy. Still changing every day. But it’s real. And it’s coming.
If you’re into [related topics, e.g. AI x design, solopreneurship, or clean SaaS tools], follow along. I share everything: wins, mistakes, even dumb bugs.
💬 Let’s Chat
Are you building something too — in silence?
Let’s connect on x (@litunnayak9). Drop a comment. Let’s make some noise together
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Written by

Litun Nayak
Litun Nayak
🧑💻 Indie maker building AI-powered tools. ⚙️ Ex-freelancer, now turning ideas into products. 📍 Writing about SaaS, tech, and lessons from the journey. 🛠 Currently building in public.