How Trends Are Transforming Video Editing

Amirata DoustiAmirata Dousti
5 min read

Introduction

As someone who spends countless hours editing videos professionally, I’ve come to realize how rapidly video editing trends evolve. From technological advancements to the fast-paced influence of social media, every year—or even every month—brings new styles and techniques that shape how we edit videos. Staying ahead of these trends isn't just helpful; it’s essential for anyone who wants their content to resonate and stand out.

In this article, I'll share my personal experience and insights into how these trends have directly influenced my editing workflow and creativity. Whether you're a seasoned editor or just starting out, I hope my perspective helps you navigate these changes and embrace trends as powerful tools in your editing toolkit.

Let’s start with a simple definition. Trends, in my view, are patterns or editing styles that gain popularity due to changes in technology, culture, or social media platforms. They aren't just random ideas—they reflect how our audiences consume and engage with content.

In my experience, trends fall into three main categories:

  • Technological: Driven by software updates, new gear, and innovative tools.

  • Aesthetic: Shaped by changes in visual tastes and cultural shifts.

  • Social Media: Directly influenced by platforms like TikTok and Instagram.

Recognizing and adapting to these trends has consistently allowed me to keep my content fresh and engaging, helping me connect better with my audiences and clients.

Artificial Intelligence (AI) – Making My Life Easier

When I first heard about AI in video editing, I was skeptical. But experimenting with tools like Adobe Premiere Pro’s Auto Reframe completely changed my workflow. Tasks that previously took me hours—like resizing videos for multiple social media formats—now take mere minutes.

Real-Life Example:
Recently, a client asked me to quickly adapt their YouTube content to vertical videos for Instagram Reels. Adobe Sensei’s Auto Reframe feature saved me hours of manual keyframing, letting me focus more on storytelling.

Virtual Reality (VR) & Augmented Reality (AR) – The New Frontier

Editing 360-degree content was initially challenging for me. It was an entirely new way of storytelling that demanded a new set of skills. Platforms like GoPro and Insta360 have popularized immersive formats, and I strongly believe VR/AR content will soon become mainstream.

Real-Life Example:
I recently worked on a small VR project showcasing tourism. The editing experience taught me that immersive content requires careful planning and a deep understanding of viewer interaction.

Cloud-Based Editing – A Game Changer

After the pandemic, my clients increasingly preferred remote collaboration. Tools like Frame.io became integral to my workflow, allowing seamless feedback and real-time adjustments.

Real-Life Example:
Working with international teams is now effortless. Last month, I collaborated with colleagues from three continents simultaneously via Frame.io, finalizing a commercial video in record time.

Social media platforms have completely reshaped my approach to video editing. These trends aren't optional anymore—they're critical to engaging modern audiences.

TikTok & Instagram Reels – Fast, Bold, and Engaging

Short-form vertical videos, initially a challenge, have become one of my favorite formats to edit. Adapting storytelling to grab attention immediately has significantly improved my engagement metrics.

Real-Life Example:
I recently edited a brand campaign specifically designed for TikTok. By incorporating trendy transitions like whip pans and masking effects, the videos quickly gained popularity and significantly boosted brand awareness.

Fast-Paced Editing – Keeping Audience Attention

I’ve noticed audience attention spans shrinking, which pushed me toward faster, more dynamic editing. Rapid cuts and energetic captions have become my go-to strategy.

Real-Life Example:
Inspired by creators like MrBeast, I experimented with quick jump-cuts and dynamic text overlays in a client’s educational series. Viewer retention improved dramatically, proving that these trends work beyond entertainment videos.

Mobile-First Editing – Thinking Vertical

Optimizing video for vertical consumption wasn't intuitive at first. Now, I approach every shoot and edit session with vertical framing in mind.

Real-Life Example:
A vertical-first video campaign I produced for a local business performed significantly better than traditional horizontal videos, reaffirming my belief in the mobile-first strategy.

Trends in visual aesthetics directly impact viewer perception. Here are a few stylistic choices I personally embrace:

Minimalism and Authenticity

Overly polished videos used to dominate, but audiences now prefer authenticity. Keeping edits clean and genuine has become my trademark style.

Real-Life Example:
Inspired by creators like Emma Chamberlain, I recently edited a vlog-style promotional video for a client using minimal graphics, straightforward cuts, and natural color grading. Audiences responded positively, appreciating its authentic feel.

Vintage and Neon Color Grading

Vintage aesthetics and neon lights have become popular again, often evoking nostalgia. I enjoy experimenting with these styles in my personal projects and commercial work.

Real-Life Example:
A recent music video I edited featured vibrant neon lights and a vintage grading inspired by Netflix’s "Stranger Things." It resonated well with viewers, generating significantly higher engagement than typical visuals.

Motion Graphics – More Than Just Eye Candy

Motion graphics are now central to how I enhance my storytelling. Incorporating animated text and visuals makes even informational content engaging.

Real-Life Example:
I took inspiration from Vox Media’s explainer videos and used engaging motion graphics in an educational series. Viewer comprehension and retention dramatically improved.

5. Practical Tips from My Experience to Stay Updated

Here’s how I personally stay ahead of trends:

  • Follow Innovators:
    Regularly watch YouTube channels like Peter McKinnon and Film Riot for inspiration and trend awareness.

  • Join Communities:
    Being active in forums like Reddit’s r/VideoEditing and Discord communities keeps me updated and motivated.

  • Attend Online Courses:
    Continuously refreshing my skills via LinkedIn Learning and Skillshare courses ensures I never fall behind.

  • Regular Experimentation:
    Constantly trying new software features and editing styles in personal projects helps me understand trends deeply.

Conclusion

Through my journey as a video editor, embracing trends has always been key to my growth. It’s not about blindly following every new style or technique—it’s about strategically incorporating what genuinely enhances your work. Staying adaptable, curious, and creative ensures you'll not only keep pace but set your own trends.

I’d love to hear your experiences. Which editing trends have influenced your workflow the most recently? Share your thoughts in the comments below.

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Written by

Amirata Dousti
Amirata Dousti