How to Reserve the Perfect Company Name – Legal Tips for Startups


Choosing the right name is one of the most exciting steps in launching a startup. But it’s not just about branding — your company name also needs to meet legal guidelines and be officially approved by the Ministry of Corporate Affairs (MCA) in India.
At Pockettax, we help entrepreneurs like you navigate the name reservation process with ease. In this blog, we’ll break down how to reserve your company name the right way and avoid common legal pitfalls.
Why Name Reservation Matters
Before your company can be incorporated, your business name must be approved by the Registrar of Companies (ROC). This ensures that your name is unique, not identical or too similar to an existing entity, and complies with the Companies Act, 2013.
Pockettax offers end-to-end assistance with name search, compliance checks, and filing applications — so your startup journey starts on solid ground.
Legal Tips for Reserving the Perfect Company Name
1. Follow Naming Guidelines Under the Companies Act
Your proposed name must:
Not be identical or closely resemble any existing registered company or LLP.
Not include any offensive or misleading words.
Avoid generic terms like “Business,” “Enterprise,” or “India,” unless supported with specific documentation.
Tip from Pockettax: Use specific, distinctive keywords related to your business activity for a higher chance of approval.
2. Run a Comprehensive Name Availability Check
Always search on:
MCA Name Availability Tool
Trademark Database
Domain name availability (for brand consistency)
Pockettax performs thorough checks across government portals and trademark records to help you pick a name that’s legally available and brand-safe.
3. Choose a Unique and Relevant Name
Try blending industry-specific words with creative, invented terms. For example, if you're in fintech, names like “Finovate Solutions” or “PayLogic Technologies” are better than generic names like “Finance India Pvt Ltd.”
Keep it short, meaningful, and brandable.
4. Use the RUN or SPICe+ Form
Use the RUN (Reserve Unique Name) service for name reservation (mostly for LLPs).
Use Part A of the SPICe+ form when incorporating a company directly.
With Pockettax, our experts ensure that your form is filled accurately, and submitted with all the necessary supporting documents to prevent rejection.
5. Have Backup Options Ready
The MCA allows you to submit two name choices per application. So always prepare alternatives that are equally viable.
Pockettax Pro Tip: Choose names that align with your vision and can grow with your business — not just trendy or buzzword-based names.
Documents You’ll Need
Digital Signature Certificate (DSC) of a director
Proposed names (with significance)
Main object of the business
Trademark authorization (if applicable)
Pockettax handles document preparation, compliance verification, and filing, so you don’t have to worry about legal complexities.
What Happens After Name Approval?
Once your company name is approved, it’s valid for 20 days (for new companies) and 60 days (for LLPs or name changes). You must complete incorporation within this window.
With Pockettax, we’ll keep track of your deadlines and help you move to the next stage — incorporation, PAN/TAN application, and more.
Final Thoughts
Your company name is the foundation of your brand identity and legal existence. Don’t leave it to chance.
Let Pockettax simplify the process — from choosing the right name to filing the application and ensuring compliance. Our team of experts is here to support your startup journey with trusted legal and tax advisory, every step of the way.
Start Your Business Right — Reserve Your Company Name with Pockettax Today!
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