What Does An SEO Consultant Professional Do For Your Business?

A freelance SEO advisor works with businesses to enhance their organic visibility, resolve technical problems and set up industry related content strategies. An SEO consultant is not a general agency that is in business of production of nothingness such is fluff & overhead you never asked for and never needed.

The consultant starts with an in-depth audit to assess your site’s technical health. This means assessing crawlability, site speed, mobile friendliness, structured data, and duplicate content, to name a few. These diagnostics seeks out performance shortfalls that are suppressing rankings.

From there, once technical matters have been resolved, the consultant creates a keyword and content roadmap. This makes certain your content is optimized for search intent while you are well optimized for short-tail and long-tail opportunities. A good internal linking strategy is implemented to pass page authority and deliver users nicely.

Consultants also review competitors to identify strategies to outrank them in search. This can be an assessment of your backlink profile, content structure, or technical set ups. These learnings contribute to a more intelligent SEO strategy that’s more likely to succeed.

There are clear benefits to hiring an SEO consultant: agility, knowledge and focus.

Consultants tend to stay ahead of the curve on Google algorithm updates and can modify strategies around these updates without harming long-term performance. “Good consultants are strong on the technical side but you also need that content structure knowledge and empathy with users,” says SEO strategist and ex-Moz blogger Cyrus Shepard. His take on SEO consulting focuses on building authority naturally over time, not taking shortcuts.

SEO Resellers Canada provides expert SEO consulting services that are made to fit the needs of your industry and objectives. Their team partners with companies in various industries and delivers a mix of technical audits, strategy sessions and implementation support.

If your current approach is failing or your site has been penalized, a consultant will provide expert solutions that follow Google’s best practices and guidelines. SEO is not something done by guesswork—it’s a system, and that system can be very effectively applied with trained help.