How to Conduct Proper Research and Due Diligence for Web3 Airdrops in 2025

Research and due diligence (R&D), fundamentally, involves thoroughly evaluating your decisions and strategies before initiating "airdropping" (claiming complimentary tokens).
Essentially, it's about selecting which projects to pursue and which to avoid, since undertaking all opportunities is impractical.

For instance: why do some educators consistently secure high-quality projects while yours often yield mediocre results?
Assuming everyone can manage 10 projects weekly, why do teachers achieve a 70% success rate compared to your 30%? This disparity stems from effective R&D.

The airdrop landscape has evolved beyond random or unfocused chasing. Even if instructors share insights openly, tracking every project is unfeasible, particularly with content mining blurring truth and falsehood.
Thus, mastering research and strategically allocating effort to suitable projects is essential.

1. Timing (Early Entry)

• Early engagement is vital to satisfy snapshot requirements for airdrops; otherwise, catching up later proves nearly impossible
• "The sooner you participate in all dApps within an ecosystem, the higher the potential rewards"
• Missing early involvement frequently leads to substantially reduced benefits, sometimes making it wiser to skip the project entirely

Example cases:

• strknet: Joined belatedly, fell short of minimum airdrop criteria by days
• zkbridge: Entered after Panda King Odyssey concluded, missed the crucial Panda King NFT, securing only a minimal safety net
• initia: Overlooked first-phase participation, forfeiting later eligibility and ending with zero rewards

2. Investment Amount & Team Backing (Market Consensus)

• Projects securing tens of millions in funding from elite investors like a16z or Binance Labs typically offer more generous airdrops
• Projects serving as critical infrastructure for public chains (e.g., DEXes) with chain team support often yield premium airdrops
• For example: Jupiter on Solana, Walrus on Sui—both pivotal ecosystem components with robust backing, resulting in higher airdrop valuations

This underscores that substantial funding and reputable teams are key indicators of project quality.

3. Sector Imagination (Mainstream + Core)

• Aligning with prevailing mainstream narratives attracts hot capital and community involvement, such as:
  • Ethereum's L2 scaling solutions in 2023
  • DEX emphasis in 2024
  • Content mining in 2025, enabling anyone to publish content for rewards, driving heat and capital inflows
• Following trending sectors allows you to leverage market momentum and enhances profit potential

4. Cost-Benefit (Difficulty & Risk)

• For small participants, projects with low entry barriers and no lock-up are optimal—risking only time, not capital
• Overreliance on staking or check-in mechanics can be hazardous—a single contract breach could erase gains
• Projects with balanced cost-benefit ratios are better suited for sustained participation

Summary of R&D

To profit from airdrops, you must:

• Select projects wisely early on
• Monitor and execute consistently mid-term
• Collect rewards at the conclusion

With diminishing returns in 2024, airdrop hunter numbers declined in 2025; many exited or shifted to focused exchange airdrops or minor investment airdrops (e.g., becoming KOLs).
Future distribution models may evolve, and new narratives could emerge. Currently, participation is the only way to distinguish legitimate projects from scams.

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