What makes an AEO agency different from a regular SEO company?

An AEO agency specializes in optimizing content specifically for answer-based platforms like Google’s featured snippets, voice search assistants, and AI-driven results pages. While traditional SEO agencies work to improve rankings and traffic, AEO agencies focus on making your content the definitive answer to a user’s question.

This approach requires a deeper understanding of how algorithms parse natural language and search intent. AEO agencies structure content with question-answer formats, optimize semantic markup, and use tools like schema and structured data to signal relevance to search engines and voice devices.

They also work with brands to refine FAQ sections, improve clarity in content hierarchy, and create responses that align with natural spoken language. AEO agencies often test how content performs in smart assistants and update it accordingly to maintain dominance in voice results and AI summaries.

Choosing an AEO agency gives your brand a competitive edge in an evolving digital space where users expect immediate answers. It ensures your information is presented clearly and is recognized as trustworthy across multiple platforms, improving both visibility and authority.