What I Do in the First 7 Days After Launching a New SaaS Project

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You validated the idea.
You shipped the MVP.
You launched it publicly.

Now what?

Here’s exactly what I do in the first 7 days after launching a new SaaS project — the critical window where momentum can either compound or collapse.

This isn’t a checklist I copied from Twitter. This is based on my own launches — both the ones that flopped and the ones that found early traction.

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🧭 Day 1 — Collect Real User Feedback

• DM or email every early user (even if it’s 5 people)

• Ask what confused them, not what they liked

• Watch session replays (if you use LogSnag, Highlight, or FullStory)

• Fix friction first, not features

👉 Most churn happens in the first 24 hours — I make sure the experience is smoother today than it was yesterday.

🔄 Day 2 — Iterate on the Landing Page

• Reword the headline using language users actually used in feedback

• “Automated Stripe dispute alerts” → “Stop losing Stripe revenue without warning”

• Add a simple explainer GIF or Loom walkthrough

• Add a testimonial — even if it’s just a tweet reply

Your MVP might stay the same — but your landing page should evolve daily based on what people understand (or don’t).

🛠 Day 3 — Fix Bugs, Improve Onboarding

• Add empty states (“No alerts yet? Here’s what to expect.”)

• Add a single welcome email (not a full drip — just one to keep them engaged)

• Remove anything that makes the user think too much

Early churn is usually confusion, not dislike.

📣 Day 4 — Share Build Progress (Publicly)

• Tweet or post on IndieHackers: “Here’s what I fixed today based on user feedback”

• Post a short demo video or before/after screenshot

• Tag your early users (if they’re cool with it)

People love watching things improve — even if they’re not ready to try it yet.

🤝 Day 5 — Reach Out to Similar Tools’ Users

• I search competitors on Twitter, Reddit, or Product Hunt

• DM or comment on posts like:

• “I’ve been using [tool] but not loving it lately.”

• Soft pitch:

• “Hey, I’m working on something related — mind if I send it over?”

Not spam. Just context-aware outreach.

📊 Day 6 — Check Retention & First Touchpoints

• How many Day 1 users came back?

• Which email or message led to activation?

• Who’s stuck on step 2?

I don’t obsess over MRR yet — I obsess over repeat usage.

🔁 Day 7 — Decide: Iterate or Kill

I ask:

• Are people coming back?

• Am I excited to keep improving this?

• Am I solving someone’s problem (even if small right now)?

If the answer is yes, I double down.
If it’s “meh,” I write it down and move on.

Killing fast is a feature, not a failure.

🧠 Final Thoughts

The first 7 days after launch aren’t about revenue — they’re about signal.

I don’t aim for perfect.
I don’t run ads.
I just learn fast and stay close to users.

Validation gives me confidence.
Shipping gives me momentum.
But what I do after launch is what builds traction.

💬 What do you focus on in your first week post-launch?