Kirsten Poon from Edmonton Shares 6 Smart AI Moves to Boost Business

Artificial Intelligence is no longer a luxury for big companies, it’s a practical tool that businesses of all sizes can use to stay competitive. Kirsten Poon believes that whether you're trying to speed up daily operations or looking for ways to reduce errors and improve decision-making, AI can be a real game-changer.

Kirsten Poon is an AI analyst from Edmonton, and she has spent years working with businesses to turn AI from a buzzword into something that drives real results. From small startups to large industrial teams, her hands-on work has helped organizations build smarter systems and make better use of their data. In this article, she shares six simple but powerful ways AI can boost business performance, starting now.

1. Automate Repetitive Tasks to Save Time

One of the first things AI can do for a business is handle tasks that are repetitive and time-consuming. Think about data entry, scheduling, inventory tracking, or sending follow-up emails. These jobs take time away from your team’s more valuable work.

Kirsten Poon says automation doesn’t mean replacing jobs, it means freeing up people to focus on the work that actually grows the business. She recommends starting with small tasks using tools like chatbots or automated workflows, then expanding based on results.

2. Use AI to Improve Customer Experience

In today’s digital world, customer expectations are high. They want quick answers, personalized service, and simple solutions. AI helps businesses meet those needs by analyzing customer behavior and responding in real time.

Kirsten Poon explains that AI can be used to predict customer needs based on past behavior, suggest products, or even solve problems before they happen. These smart tools help create better experiences and build stronger customer loyalty.

3. Make Smarter Decisions With Predictive Analytics

AI doesn’t just help with customer service, it also helps with business planning. Predictive analytics uses past data to spot trends, forecast demand, or alert you when something isn’t going as planned.

Kirsten Poon explains that this approach helps leaders make faster, smarter decisions. Whether it’s planning inventory, setting prices, or choosing the right time to launch a product, AI can reduce guesswork and increase confidence.

4. Strengthen Cybersecurity With AI Monitoring

Cyber threats are growing, and no business is too small to be a target. AI can strengthen your digital defenses by detecting threats in real time. Instead of waiting for something to go wrong, AI can monitor systems, flag suspicious activity, and even respond before damage is done.

Kirsten Poon says this is one area where businesses can't afford to fall behind. AI-powered security tools are fast, scalable, and always working, giving you peace of mind that your systems and customer data are protected.

5. Personalize Marketing Without Extra Work

Marketing used to require teams of people, but now AI makes it possible to create personalized campaigns at scale. By analyzing customer data, AI can identify preferences, buying patterns, and timing, then automatically deliver targeted messages.

Kirsten Poon notes that businesses can use AI to personalize marketing without needing large teams. Whether it's email, ads, or product recommendations, AI helps deliver the right message to the right customer at the right time.

6. Boost Team Collaboration With Smart Tools

AI isn't just about data and machines, it’s also about helping people work better together. AI-powered tools can organize meetings, track project progress, and even suggest task assignments based on availability and skillsets.

Kirsten Poon believes this kind of support helps teams stay on the same page and work more efficiently, even when they're remote or spread across departments.

AI is no longer the future, it’s a tool businesses can start using today to solve real problems and unlock new opportunities. With the right strategy and the right tools, any company can benefit from what AI has to offer.

Kirsten Poon is an AI analyst from Edmonton, and her work continues to help businesses across industries turn ideas into action with smart, practical AI solutions.