INDEX Exhibition 2025: AR Interior Studio That Lets You Style a Dubai Penthouse

Event Overview

The INDEX Exhibition 2025, happening from 27–29 May at the Dubai World Trade Centre, stands as the MENA region’s leading interior design expo. This year, it introduces a futuristic leap in home design technology: the AR Interior Studio. This tool allows users to virtually design and save layouts of a luxury Dubai penthouse in real time.

What Is the AR Interior Studio?

1. Tap-to-Place Furniture

Users can select items from exhibitor catalogs and virtually position them within a pre-modeled penthouse. This feature ensures life-sized, spatially accurate placement, offering a superior visualization experience compared to flat catalogs.

2. Real-Time Material Swaps

The studio allows for instant switching of surface materials such as velvet, terrazzo, and rattan. This enables users to test out different design themes—from minimalist to boho-chic—without any physical samples.

3. POAP Minting

After saving a mood board or final room design, users can mint a POAP (Proof of Attendance Protocol) token. This blockchain-based collectible serves as a digital badge of participation and creativity.

Why It Matters to Interior Design

The AR Interior Studio transforms INDEX from a static showcase into a dynamic design lab. It merges augmented reality and blockchain to provide a tactile, digital experience that:

• Helps exhibitors demonstrate real-life product applications

• Allows visitors to act as both designers and end-users

• Reduces the need for physical materials and setup

Behind the Numbers

INDEX 2025 anticipates the following impact:

• 533+ global exhibitors

• 15,000+ trade visitors

• 100+ design-focused speakers and panels

Co-located with The Hotel Show and Workspace, INDEX reinforces its role in the region’s $20+ billion interior design sector.

Best Practices for Using the AR Studio

• Use natural or neutral lighting for optimal AR functionality

• Try multiple material swaps to fine-tune your design vision

• Save your mood board to mint a POAP for future reference

Final Takeaway

The AR Interior Studio at INDEX Exhibition 2025 is more than a tech gimmick—it’s a user-centric leap into the future of design. Whether you're a professional, a student, or a homeowner, the platform provides a creative sandbox for exploring styles, trends, and layouts without any barriers.

Brought to life by Media Print UAE, this exhibit showcases how the blend of immersive tech and creative thinking is reshaping the interior design industry in Dubai and beyond.