Why Most Build-in-Public Posts Flop — And How to Make Yours Stand Out

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🧩 Intro

Build in public is everywhere — but so are ghost town tweets, zero-comment Reddit posts, and progress updates no one cares about.

The truth?
It’s not that build-in-public doesn’t work. Most people just do it wrong.

Here’s how to make your posts land and attract the right kind of attention — from users, collaborators, or even paying customers.

🎯 Mistake #1: Talking About the Product, Not the Problem

“Just added dark mode!”
“Fixed a bug in the onboarding flow!”

Cool, but… why should anyone care?

Most updates read like a dev diary, not a user story.

Instead:
Speak in scenarios. Show people when and why the thing you’re building matters.

Example:
🧠 Instead of: “Built alert system for Stripe disputes”
🎯 Try: “Tired of waking up to chargebacks you didn’t catch? Just built a real-time alert for Stripe disputes — get notified before the damage adds up.”

🔄 Mistake #2: No Clear POV (Point of View)

Everyone’s building something with AI.
Everyone’s launching their “weekend SaaS.”

You blend in when you try to please everyone.
You stand out when you take a stance.

Try this:

• “I’m building this because Stripe’s dashboard makes dispute management a nightmare.”

• “I’m not doing another feature dump SaaS. Just solving one annoying problem well.”

Clarity is magnetic.

📦 Mistake #3: Sharing Progress Without Packaging

Shipping in silence is brave. But posting in silence? That’s just… hard to read.

Most updates don’t stick because they’re missing structure.

What works:

• A before/after

• A problem/result

• A short story with a punchline

Think like a landing page — even when it’s just a tweet or Reddit post.

✅ What to Do Instead

1. Talk Like Your Users Do
Use the exact language from Reddit threads, customer complaints, or your own frustration.

2. Anchor It in a Real Scenario
Don’t say: “new feature.”
Say: “solves this annoying moment.”

3. Validate in Public, Not Just Build
Use posts to test interest before you ship.
“Would this save you from X?”
“Anyone else struggling with Y?”

That’s where traction starts.

🧠 Final Thoughts

Build in public still works.
But it’s not a magic growth hack — it’s a communication skill.

The more you write like a problem solver (not just a builder),
the more people pay attention.

And when your words resonate, they bring users with them.

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Want more of this?
I write about solo SaaS, momentum over motivation, and building tools that solve real problems.
Say hi on x (nayaklitun9) or drop your own project below. Let’s jam. 🙌