The Pain of Creating From Zero: Why I Still Chose This Path

Creation is always the task of the capable.

You can agree or not , but people who don’t have it in them can never even think of creating. The thought of creation is itself a blessing. But it also carries a kind of silence no one warns you about.

Not the peaceful kind , but the kind that follows you everywhere.
When you’re travelling, and you look out the window and see nothing but ideas. When you question yourself for that long 10-hour stretch in which you could have done something safer, more yielding, or — in the world’s eyes — “better.”

…When you start from zero.
Alone.
No safety net.
No applause.
Just an idea, and the ache to build something that feels like you.

I remember the day I wrote “Founder of Graphical Proximity” in my LinkedIn bio.
It didn’t feel powerful. It felt… empty.

Because nothing existed yet — no clients, no proof, no team.
Just late nights, imposter syndrome, and a heart that wouldn’t shut up about this vision.


Phase One: The Euphoria of Starting


People romanticize beginnings.

They talk about the spark, the rush, the dopamine of announcing something “new.”
But they never talk about the paralysis (well yes, I call it that) that follows.

The hours spent staring at a blank Canva screen because you actually don’t know where to start, what to create.
The tabs filled with ChatGPT searches that slowly spiral from “how to build a business” to “am I even capable?”
The 10-hour days that leave you with nothing tangible, just mental clutter and self-doubt.
The shame of not having results yet. The haunting voice that whispers, “Maybe you’re not cut out for this.”

Maybe I am not, but will this stop me… NEVER.

Here’s the truth they won’t put in books or podcasts:

If you’ve ever created from zero, not with connections, not with funding, not with a mentor guiding your steps, but with nothing but desperation, stubborn faith, and the ache to prove something to yourself,
then you know… You know that pain becomes your first mentor.

That silence? It starts teaching you to trust your gut.
That failure? It starts refining your instincts.
That doubt? It becomes the fire that forces you to find clarity.

You stop chasing permission.
You stop waiting for signs.
You stop needing applause.

And you start building conviction, brick by uncertain brick.
Not because you’re sure you’ll make it, but because turning back feels even worse than pushing forward.


Phase Two: The Quiet That Follows


No one talks about this part — the stretch that comes after the adrenaline of starting, when the rush is gone and you're left with nothing but your to-do list, a half-charged laptop, and a browser full of open tabs.

No one celebrates your first brand guideline.
No one claps when you spend three hours debating whether the font weight should be semi-bold or regular.
No one reposts your story when you finalize your pricing sheet.
And certainly, no one gives a shit when you rewrite the same cold pitch email for the tenth time, trying to make it sound like you're confident when in reality you're praying someone replies.

There’s no milestone badge for any of that. No feedback loop. And that’s the thing — the human brain feeds on feedback. It’s wired to respond to signals, to applause, to signs that say, “You’re on the right track.” But when none of it is offered, when all you hear is silence, the brain doesn’t interpret it as peace. It reads it as a warning. A signal that something’s wrong. That you’re off-course. That maybe you're failing. And that signal hits harder than any lack of motivation — because it gets in before motivation even has a chance.

So what you're left with is not laziness.
Not confusion.
Just this long, strange, paralyzing silence that wraps around everything you do.

And that silence? It messes with you.

It starts subtle. You’ll have a productive morning, maybe even complete your task list, and then — boom. It hits you by evening. That tight feeling in your chest. That restlessness in your brain. That weird sense of... nothingness. Like you’re floating in this empty digital room where no one even knows you exist.

You ask yourself:

“Why am I doing this?”
“Who even asked me to start this?”
“Wouldn’t it be easier to just... stop?”

You imagine deleting everything. Deactivating the account (which i actually did).
Letting the domain expire.
Telling yourself: **At least I tried.’

And you know what? That thought is tempting. Because in those moments, quitting doesn’t feel like failure. It feels like relief.

But I stayed.

Not because I loved the grind — trust me, there’s nothing romantic about building something when you’ve got no cushion, no blueprint, and no one holding your hand. I stayed because the pain, the chaos, the mess — it was mine. I had no guarantees, but I had ownership, atleast to choose.

Every Canva template I ruined and restarted.
Every night I opened my laptop knowing no one was waiting for my work.
Every stupid marketing idea that flopped.
Every piece of feedback that stung harder than I expected.
It was all mine.

And there was a strange kind of freedom in that. Because for once, I wasn’t just delivering on someone else’s checklist. I wasn’t sitting in a class ticking assignments for grades. I wasn’t impressing a boss. I was building something that didn’t exist before I touched it.

And yeah, it was messy. Slow. Ugly at times. But it was real.

There’s a very specific kind of strength you build in this phase — the strength to show up without validation. The strength to trust something you can’t yet see. The strength to create when nothing is clapping for you — not even your own mind.

Eventually, I realized that the silence was never empty. It was just full of lessons I wasn’t ready to hear.

It taught me discipline without deadlines.
Resilience without rewards.
And faith without feedback.

Because in that quiet, I started to hear something else. Not the rush of external praise, but the small, unfamiliar voice of self-belief. It wasn’t loud. It didn’t roar. But it whispered, “Keep going. You’re onto something.”

And that was enough.


Phase Three: The Shift from Vision to Reality


At some point, it stops being about "starting" — because you already have. You’re in it now. You’ve crossed the line where backing out would feel like betrayal because now everything is public.

There’s a name behind your idea. A brand. A footprint. Maybe even a few eyes watching, because there is always someone minding your business.
And that changes everything.

Now it’s not about whether you’re capable — it’s about whether you can deliver.
You’ve stopped dreaming on Notion pages and started executing on real timelines. The pressure isn’t coming from the world anymore. It’s coming from within.

You feel it the first time a stranger engages with your work.
You feel it when someone says, “This looks legit.”
You feel it when a lead asks for a proposal — and suddenly, you are the expert they’re trusting (well not so but still).

It’s no longer just about passion. It’s about process.

You begin to measure. Refine. Forecast.
You become obsessed with things you used to ignore — open rates, brand consistency, lead conversions, pipeline friction.
The work matures. So do you.

But with that comes weight. Because now that you’ve created something, you have to maintain it.
You’re no longer allowed to wing it.
Now your system needs to work when you’re tired, anxious, distracted, or uninspired.

And here’s the hardest part: no one claps for that either.
People celebrate launches, not maintenance.
But reality lives in maintenance.

This is where most people stall — because the honeymoon ends(as i say it).
The aesthetic fades. The “cool founder” energy gets replaced with revision rounds, and hard decisions.

But if you make it through this — the awkward middle, where you’re not new but not yet known —
You unlock something deeper: rhythm.

You stop trying to be impressive.
You start aiming to be consistent.

You don’t chase momentum anymore. You create it.

You don’t need validation. You need velocity.

You move from being the person with a “big vision” to being the one who actually creates, launches, delivers. You’re no longer hoping people believe in your idea. You’re now building the systems that will outlive the belief.

That’s the real shift.


Why I Still Choose This Path


Because I was never chasing comfort.I’m chasing wholeness — the kind that doesn’t come wrapped in a paycheck or a performance review, but is built slowly through decisions that scare you and shape you.

I don’t want a life that just functions on paper.
I want a life that feels like mine.
One where my work doesn’t just pay bills — it reflects who I am at the core.
Contradictions and all.

I want a business that speaks my language — one moment calculated, the next chaotic.

Fierce in ambition, fragile in silence. Strategic in plan, poetic in purpose.

Because maybe choosing this path means I’ll carry more weight.
Maybe it means more loneliness.More questions. More setbacks. More nights staring at the ceiling, wondering if any of it will be worth it.

But it also means I get to own the fire.That inner fire — the one that doesn’t ask for permission,
that doesn’t wait for applause, that just burns, stubbornly, relentlessly, for something bigger than survival.

That’s the power I’m building. Not loud power. Not inherited power.
But power born from self-trust.From creating when it would’ve been easier to conform.From vision no one else could see — but I followed anyway.

To anyone else building from zero — you are not behind.
You are just moving in a timeline that’s rooted in realness, not performance.
And real things take time.

Stay.
Build.
Bleed if you must.
But whatever you do — don’t betray the version of you who was brave enough to begin.

Because she knew something.
Even through the doubt, the mess, the fear… She knew this path would not be easy.
But it would be yours.

10
Subscribe to my newsletter

Read articles from Graphical proximity directly inside your inbox. Subscribe to the newsletter, and don't miss out.

Written by

Graphical proximity
Graphical proximity

I’m Lakshita Sisodia — a full-stack developer and founder of Graphical Proximity, a creative marketing agency built from the ground up. With a background in computer science and business, I bridge the gap between technical execution and brand storytelling. Currently documenting my journey of building an agency from scratch — no co-founders, no outside funding — just strategy, consistency, and a deep passion for impactful design and digital experiences. I work at the intersection of web development and marketing, helping brands grow with clarity and intent. Always learning, always building.