Okay But Why Doesn’t This Exist Yet?

As someone who thinks too much about how tech fits into life—and how life shapes what we want from tech—I often catch myself thinking, “Why isn’t this a thing yet?” These aren’t billion-dollar moonshots. They’re small, human-centered features that could actually improve how we interact with the apps we already use daily.

Here are three product ideas I genuinely wish existed:

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1. Stealth Recommends on Instagram

Let’s be honest—sometimes a reel is so perfect for someone, but social context makes it unsendable. Maybe it’s your ex. Maybe it’s your crush. Maybe it’s your boss. But deep down, you still want them to see it. Not from you—just… organically.

Instagram should have a feature called “Stealth Recommends” where you can quietly tag a user as someone who should see a reel. It wouldn’t notify them or guarantee visibility, but it would feed the algorithm a soft nudge: “Hey, if this aligns with their taste, maybe push it toward them.”

No DMs. No drama. Just algorithmic matchmaking for feelings we don’t want to say out loud.

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2. WhatsApp Wrapped

Spotify gives us Wrapped. Instagram gives us Notes. WhatsApp gives us... receipts.

I’d love to see WhatsApp Wrapped—a fun, slightly alarming year-end feature showing:

• Your most-used phrases and emojis

• The group that changed its name the most — or a compilation of all the names we cycled through

• Your most active chat after 2 AM

• Who left the most groups

• The friend who changed their profile pic 42 times

It could be optional, anonymized, and purely for personal nostalgia. But imagine the emotional insight it offers—seeing how your digital relationships grew, faded, or transformed. It turns everyday chatting into a personal timeline.

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3. “Surprise Me” Mode on Zomato

You open Zomato. You scroll. Scroll again. Debate between momos and biryani. Exit the app.

Enter “Surprise Me” Mode: a smart feature where Zomato chooses for you—based on mood, budget, and taste. You’d answer a quick quiz:

• Crunch or comfort?

• Mild or spicy?

• Snacks or full meal?

• Feeling safe or adventurous?

Zomato would then suggest one hand-picked dish and restaurant, tailored to your mood and history. You skip decision fatigue and get a little spark of surprise.

Bonus: If you love the choice, you can favorite it. If not, hit “Never again.” Either way, the app gets smarter—and you get fed.

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Final Thought

These ideas may sound playful, but they’re rooted in real user behaviors: the urge to connect subtly, the desire to understand our digital habits, the mental fatigue of constant choice. Good products often come from noticing how people actually feel, not just what they click.

Thanks for reading, I hope you enjoyed these!