How to Write an NFT Press Release in 2025 (Guide with Examples)

Summary

This guide covers everything you need to know about writing and distributing an effective NFT press release in 2025. From crafting attention-grabbing headlines to choosing the right NFT press release service or distribution platform*, it walks you through each step with examples and practical tips. Whether you're a startup, artist, or Web3 builder, this blog helps you avoid common mistakes and reach the right audience — fast, affordably, and professionally.

What Is an NFT Press Release?

An NFT press release is a formal announcement designed to share important news about a non-fungible token (NFT) project with the public and the media. Whether you're launching a new NFT collection, announcing a partnership, or highlighting a major update, a press release helps get your story in front of the right audience.

It’s typically written in a professional, journalistic style and follows a specific structure—starting with a headline, a short summary, then detailed information about your project or news.

Unlike casual blog posts or social media threads, an NFT press release is made to be picked up by journalists, bloggers, and news platforms. It gives them clear, structured information they can turn into an article—or publish as-is.

You can send your press release to an NFT press release agency, publish it via an NFT press release platform, or distribute it through a larger crypto or Web3 media outlet.

NFT Press Releases Still Matter — Here’s Why (2025 Update)

In 2025, the NFT space is more competitive than ever. Projects launch daily, attention spans are short, and trust is harder to earn. That’s why a well-crafted NFT press release is still one of the most powerful tools for getting noticed.

A professionally written press release does more than just share news — it builds credibility. Whether you're announcing a new collection, marketplace listing, or brand partnership, a reliable NFT press release can:

• Catch the attention of media outlets and crypto journalists

• Improve your SEO with backlinks and keyword placement

• Establish trust with potential buyers, investors, and partners

• Create a record of your project’s milestones online

Even if your project is early-stage or bootstrapped, crafting a clear and newsworthy release shows professionalism. It helps position your project as more than just another drop — but something worth covering and sharing.

Plus, with more NFT press release services and distribution platforms available today, even small teams can get their press releases seen by global Web3 audiences.

What Goes Into a Great NFT Press Release

A strong NFT press release follows a consistent structure and includes all the key elements that make it both readable and newsworthy. Whether you're using an NFT press release platform or sending it directly to media contacts, the format and content matter.

Here are the essential parts every good press release should include:

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Headline: Grab Attention Instantly

Your headline should be short, clear, and attention-grabbing. Avoid hype. Focus on the actual news — a launch, partnership, milestone, or innovation.

Example: “XYZ Labs Launches AI-Generated NFT Series on Ethereum”

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Subheading or Summary (Optional but Helpful)

A short sentence that expands on the headline. It gives a bit more detail and sets the tone for the release.

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Introduction: Answer the 5 W’s

Open with a paragraph that quickly answers:

• Who is launching the NFT?

• What is the news?

• When is it happening?

• Where is it taking place (platform/blockchain)?

• Why is it important?

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Body: Add Context & Depth

Use this section to give more background on the project or company. Share the story behind the NFTs, the vision, or any standout features like rarity, utility, or artist collaboration.

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Quote Section: Add a Human Touch

Include one or two quotes from a founder, team member, or collaborator. This adds personality and credibility.

Example: “We believe NFTs are evolving from collectibles to cultural assets,” said [Name], co-founder of [Project].

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Links, Visuals, and Call-to-Action

Embed relevant links (like the NFT drop page or social media) and include media: images, videos, or logos. Let readers or journalists easily explore more.

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Boilerplate: Who You Are

A short “About Us” section at the end. This is your standard company or project bio.

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Contact Information

Include a clear contact: name, email, and optionally, social handles or Telegram.

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See how each part of an NFT press release contributes to its success.

Step-by-Step: How to Write Your NFT Press Release

Writing a press release might feel overwhelming, especially if you're a startup or solo creator. But with the right steps, you can create a clean, professional NFT press release that gets attention.

Here’s a simple, step-by-step breakdown:

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Step 1: Identify What’s Newsworthy

Before you write, ask: *Is this really news?
*Your press release should highlight something worth sharing — a launch, a partnership, a funding round, a milestone, or a collaboration.

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Step 2: Write a Clear, Honest Headline

Avoid hype or buzzwords. Use your main announcement in the headline.

*Good: “XYZ Launches NFT Collection on Polygon With Generative Art”
*Not-so-good: “Groundbreaking NFT Project Set to Change the World”

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Step 3: Start With the Key Details

In the first paragraph, quickly explain:

• What the NFT project is

• Who is behind it

• Why it matters

• When and where it’s launching - Use facts, not fluff.

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Step 4: Add Context, Quotes & Background Info

This is where you add the "why."
Explain what makes the project unique — utility, art, community, or tech. Include a quote from the founder or key team member to bring it to life.

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Step 5: Include Links, Visuals, and a CTA

Press releases are more effective when they include:

• A link to the NFT collection or minting page

• High-quality images (logo, samples, artwork)

• A clear CTA like “Visit the collection” or “Join the Discord”

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Step 6: End with a Boilerplate & Contact Info

Wrap up with your standard project/company bio and add a contact person.
This helps media outlets follow up easily.

🎯 Pro tip: Use a reliable NFT press release service or NFT PR distribution service to make sure your content reaches the right audience.

Common Mistakes to Avoid in NFT Press Releases

Even great NFT projects can get ignored if their press release is confusing, overhyped, or incomplete. Whether you’re writing it yourself or using an NFT press release agency, avoiding these mistakes can make a huge difference in getting noticed.

Here are some of the most common issues to watch out for:

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❌ Leading With Hype Instead of Facts

Saying your NFT is “revolutionary” or “the next big thing” doesn’t mean much without proof. Start with what’s actually new or valuable — not just buzzwords.

❌ Burying the Main News

Make sure your most important message (launch, partnership, milestone) is in the first paragraph. Don’t make readers dig for it.

❌ No Clear Contact Info or Links

If journalists or readers want to learn more, they need a clear way to follow up. Always include a website, contact email, and social media links.

❌ Missing a Quote

A human quote adds credibility and a personal voice to your press release. Don’t skip it — even a short one helps make the message more relatable.

❌ Skipping the Boilerplate

Even if your project is new, include a short description of who you are and what you do. This helps build authority over time.

Avoiding these mistakes will give your press release a cleaner, more professional feel — increasing your chances of being published by Web3 news outlets or featured on an NFT press release platform.

NFT Press Release Example (2025 Edition)

To help you visualize everything we've covered so far, here’s a simple, human-friendly example of a well-structured NFT press release written for 2025. This format works whether you're using an NFT press release service, submitting to an NFT press release agency, or distributing through a platform.

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**FOR IMMEDIATE RELEASE
**MetaArt Studios Launches AI-Generated NFT Collection on Ethereum

New York, NY – August 7, 2025 — MetaArt Studios, a digital art startup focused on blending AI with human creativity, has announced the launch of its debut NFT collection titled “Neural Visions”, available exclusively on the Ethereum blockchain.

The 1,000-piece collection features generative art created using a custom AI model trained on classic paintings and modern street art. Each NFT is unique, combining tech innovation with artistic expression.

“We believe NFTs are more than just collectibles — they’re digital cultural assets,” said Lina Torres, co-founder of MetaArt Studios. “With Neural Visions, we’re pushing the boundaries of what’s possible when machines and humans co-create.”

The drop is scheduled for August 15, 2025, with pre-sale access available to MetaArt community members via Discord. The project includes future plans for metaverse integration and real-world gallery partnerships.

High-resolution previews, roadmap details, and the full minting schedule are available on the official website.

**About MetaArt Studios
**MetaArt Studios is a New York-based Web3 startup exploring the intersection of artificial intelligence and digital art. The team’s mission is to bring accessible, high-quality creative tools to the NFT space.

**Media Contact:
**Lina Torres
press@metaart.xyz
https://metaart.xyz

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This press release follows a structure that is easy for journalists to use, SEO-friendly, and effective for any NFT press release distribution.

What to Do After Writing: Where to Send Your NFT Press Release

Once your NFT press release is written, the next step is distribution — getting it in front of the right audience. No matter how well it's written, it won’t help your project unless people actually see it.

Here are the best ways to distribute your press release in 2025:

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1. Use an NFT Press Release Distribution Service

These services handle everything — from formatting to getting your release on top Web3, crypto, and NFT news sites. Many of them have partnerships with large publications.

Popular options include:

• Web3 News wire – Affordable and focused on Web3 projects

• Coinbound – Well-known NFT press release agency with broad reach

• NFTCalendar – Ideal for visibility in the NFT community

• Benzinga Crypto – Good for mainstream financial exposure

2. Submit to NFT News Platforms Manually

You can also submit your press release directly to NFT and Web3 publications. Some sites have submission forms or email contacts for PR.

Examples:

• NFT Plazas

• NFT Now

• Cointelegraph (submission required)

• Decrypt

• CryptoSlate

3. Publish on Your Own Channels

• Post the press release on your website’s blog or newsroom

• Share it on LinkedIn, Twitter/X, Reddit, and Discord

• Send it to your email list
  This increases credibility when people look up your project online.

4. Use Web3-Focused Communities

Reddit (r/NFT, r/CryptoCurrency), Mirror.xyz, Farcaster, and Lens can help amplify your PR if done organically.

By using the right NFT press release platform and combining it with your own community efforts, you’ll give your announcement the best possible reach.

Final Tips for a Successful NFT Press Release in 2025

Creating and distributing a powerful NFT press release isn't just about following a template. It's about telling your story in a way that builds trust, grabs attention, and gets results — especially in a noisy Web3 space.

Here are some final tips to keep in mind:

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✅ Keep It Clear & Concise

Avoid overcomplicated language. Journalists and readers want quick answers: What is the project? Why does it matter? When is it launching?

✅ Avoid Overhyping

Yes, your project is exciting — but skip the buzzwords like “game-changer” or “moon-bound.” Stick to what’s unique and real.

✅ Use Keywords Smartly

Sprinkle terms like “NFT press release distribution”, “NFT press release agency”, and “reliable NFT press release” naturally throughout your content — especially in your headline, intro, and conclusion. This helps with SEO and visibility.

✅ Time Your Release Right

Publishing your press release during peak traffic times (Tues–Thurs, mornings EST) increases chances of visibility. Avoid weekends unless it's a live launch.

✅ Follow Up Personally

If you’re reaching out to journalists or blogs, follow up with a short email after sending your release. Keep it human and respectful — it goes a long way.

And if you don’t have time to manually pitch or submit your press release to dozens of sites, you can use a reliable NFT press release platform like Web3Newswire.

Web3Newswire helps Web3 and NFT startups get featured across top crypto media outlets — fast, affordable, and built specifically for the blockchain space.

👉 Distribute your NFT press release with Web3 News Wire

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A strong press release, combined with a smart NFT PR distribution service, can give your project a serious edge — whether you’re an indie artist or a full Web3 startup.

Good luck with your launch — and remember: even in the decentralized world, clear communication still wins.

FAQs About NFT Press Releases

What is an NFT press release and why do I need one?

An NFT press release is a news-style announcement that shares important updates about your NFT project, such as a launch, collaboration, or milestone. It's a key part of your marketing strategy to gain visibility, attract collectors, and build trust.

How does NFT press release distribution work in 2025?

NFT press release distribution involves sending your news to top NFT, crypto, and Web3 media outlets. In 2025, many use specialized services and platforms to reach journalists, blogs, and communities that care about NFTs.

Which is the best NFT press release distribution service?

Some of the best NFT press release services include Web3 News wire, Coinbound, NFTCalendar and Benzinga Crypto. These platforms are reliable, fast, and trusted in the Web3 space.

Can a startup use a cheap NFT press release service?

Yes! Many cheap NFT press release options exist in 2025. Platforms like Web3 News wire and NFTCalendar offer affordable packages designed for small teams and bootstrapped projects.

What should be included in an NFT press release?

A strong NFT press release should include a clear headline, summary, launch details, background info, quotes, links, visuals, and contact details. Always end with a short company or project bio (boilerplate).

Where can I find an NFT press release agency to help with writing and distribution?

Agencies like Coinbound offer complete NFT press release writing and distribution services, including content creation, placement, and outreach to top-tier media outlets.

How do I write an NFT press release in 2025?

Use this guide! Start with a clear headline, write a strong intro paragraph, explain your project’s unique value, include quotes, visuals, and contact info. You can also check our full NFT press release writing guide (2025 edition) above for examples.

Is fast NFT press release distribution available?

Yes. Platforms like Web3Newswire, and PR crypto tools offer fast NFT PR distribution, often publishing within 24–48 hours.

Which NFT press release platform gives the most visibility?

Platforms like Web3Newswire and Coinbound are among the most reliable NFT press release platforms that provide wide exposure across the NFT and crypto space.

Are there reliable NFT press release companies in 2025?

Yes, there are many reliable NFT press release companies now in 2025. Look for providers with proven results, good media relationships, and transparent pricing.