Apoorva Mukhija: Bio, Career, Net Worth & More (2025)

Apoorva Mukhija, aka The Rebel Kid, is a 24-year-old Indian digital content creator, model, and actress who’s taken the internet by storm with her unapologetic humor and raw authenticity.

Disclaimer: The information in this article is based on publicly available sources as of August 2025. While efforts have been made to ensure accuracy, some details, like net worth, are estimates and may vary. For the latest updates, follow Apoorva Mukhija’s official social media channels.

Picture this: a young woman from New Delhi, armed with a BTech degree, ditches the cubicle life to become a social media sensation. That’s Apoorva Mukhija for you—a firecracker of wit, charm, and a knack for stirring the pot. Known as The Rebel Kid or “Kaleshi Aurat” (a fan-given nickname meaning “fierce woman”), Apoorva has built a digital empire with her comedic sketches, lifestyle vlogs, and fearless takes on everything from dating to societal norms. But her journey hasn’t been all likes and subscribers; it’s peppered with controversies, bold moves, and a whole lot of hustle. Let’s dive into the whirlwind that is Apoorva Mukhija’s life in 2025.

Quick Stats: Apoorva Mukhija at a Glance

The Making of The Rebel Kid

Born on July 28, 2001, in New Delhi, Apoorva Mukhija grew up in Noida, Uttar Pradesh, with roots in Shahabad Markanda, Haryana. Her childhood was a mix of strict academics and a flair for drama—think debate club star meets class clown. Her parents, especially her mother, Anita Mukhija, a teacher at The SD Vidya School, nurtured her creative spark. Apoorva’s younger brother and tight-knit family gave her the confidence to chase her dreams, even when they veered off the traditional path.

Apoorva’s education is no small feat. She attended prestigious schools like Convent of Jesus and Mary in New Delhi and Khaitan Public School before earning a BTech in Computer Science from Manipal University, Jaipur (2018-2022). But coding? Not her vibe. Instead, she found her calling in content creation, starting with a YouTube video in 2019 titled If Beauty Gurus Were Honest. It was a hit, blending dark comedy with relatable Gen Z humor, and it launched her into the digital spotlight.

Rise to Fame: From Hostel Reels to Bollywood

Apoorva’s ascent to fame is the stuff of digital dreams. Her YouTube channel, The Rebel Kid, became a hub for satirical skits, travel vlogs, and candid rants that resonated with millions. By 2025, she boasts over 4 million Instagram followers and 1 million YouTube subscribers. Her content? Think sharp-witted takes on pop culture, fashion, and the chaos of modern life, delivered with a side of sarcasm.

Her collaborations with brands like Nike, Netflix, Google, and Maybelline have solidified her as a top-tier influencer. In 2023, Forbes India ranked her #8 on its Top 100 Digital Stars list, a nod to her influence. But Apoorva didn’t stop at social media. She dipped her toes into acting, playing Akshata in the 2023 web series Who’s Your Gynac? and appearing in Baat Pakki and The Traitors India in 2025. Oh, and did we mention her Bollywood debut in Nadaaniyan alongside Ibrahim Ali Khan and Khushi Kapoor? Yeah, she’s kind of a big deal.

Expert Insight: Digital marketing strategist Priya Sharma notes, “Apoorva’s success lies in her authenticity. She doesn’t chase trends—she sets them. Her ability to blend humor with relatability makes her a brand’s dream and a fan favorite.”

The Controversies: Kaleshi Aurat in the Hot Seat

No story about Apoorva Mukhija is complete without diving into her controversies. In February 2025, she found herself in hot water after appearing on the comedy show India’s Got Latent, hosted by Samay Raina. Apoorva, alongside Ranveer Allahbadia and Ashish Chanchlani, was accused of using offensive language during a segment. A viral clip showed her making a derogatory remark about a contestant’s parents, sparking outrage. An FIR was filed with the Mumbai Commissioner and Maharashtra Women’s Commission, and the backlash was swift—think hashtags, online trolling, and even threats from the Karni Sena. Apoorva was dropped from the IIFA Ambassadors list and a Rajasthan event.

Her response? Classic Rebel Kid. She addressed the issue head-on, saying, “Women are judged more harshly for saying things men get away with. This isn’t just about me—it’s about how society fears opinionated women.” She took a brief social media hiatus, unfollowed everyone on Instagram, and deleted nearly 200 posts before bouncing back. Another incident at the Under 25 Summit in Delhi saw students teasing her about her ex-boyfriend, Utsav Dahiya, leading to a viral confrontation video. Apoorva’s clapback? “The internet normalized stalking, but offline friendships are real.”

Net Worth Rumors: ₹41 Crore or Bust?

Speaking of headlines, Apoorva Mukhija’s net worth has been a hot topic. In July 2025, reports claimed she was worth ₹41 crore, earning ₹2.5 lakh daily and charging ₹6 lakh per Instagram reel. Apoorva laughed it off, telling Bollywood Bubble, “My mom asked, ‘Kaha hai ye saare paise?’ I’m not even making one-tenth of that!” More realistic estimates peg her net worth at ₹70-85 lakhs, earned through brand deals, YouTube revenue, and acting gigs. Her rented outfits and ₹20,000 watch are a far cry from the rumored crore empire, but her hustle is undeniable.

Personal Life: Love, Travel, and Tattoos

Apoorva’s personal life is as colorful as her content. She was previously in a live-in relationship with investment banker Utsav Dahiya, but as of 2025, she’s single and focused on her career. A travel enthusiast, she’s taken her parents on international trips, a testament to her family-first values. Her tattoos—a snake (power), chaos (rebel thinking), and a butterfly (freedom)—reflect her personality. She’s also a vocal mental health advocate, sharing her therapy journey and supporting helplines like M Power.

Where Is Apoorva Mukhija Now?

As of 2025, Apoorva is back in the game, creating content, collaborating with brands, and exploring acting. Her appearance on The Traitors India, hosted by Karan Johar, showcased her strategic side, even if she didn’t win. She’s based in Mumbai, chasing her dream of directing a feature film while dodging online trolls with her signature wit.

Conclusion

Apoorva Mukhija, The Rebel Kid, is more than a content creator—she’s a cultural force. From her New Delhi roots to her Bollywood debut, she’s proven that authenticity and grit can turn dreams into reality. Sure, she’s stirred up controversies, but her ability to bounce back, clap back, and keep creating makes her a Gen Z icon. Whether she’s cracking jokes or calling out double standards, Apoorva’s story is a reminder: own your voice, and the world will listen.

FAQs

Who is Apoorva Mukhija?
Apoorva Mukhija, aka The Rebel Kid, is a 24-year-old Indian digital content creator, model, and actress known for her comedic YouTube and Instagram content.

What happened to Apoorva Mukhija?
In 2025, Apoorva faced backlash after a controversial remark on India’s Got Latent, leading to an FIR, online trolling, and her removal from the IIFA Ambassadors list.

What did Apoorva Mukhija say?
She made a derogatory comment about a contestant’s parents on India’s Got Latent, sparking outrage and legal action.

What did Apoorva Mukhija say on India’s Got Latent?
Her remark, deemed offensive, was part of a heated exchange with a contestant, leading to widespread criticism and an FIR.

Where is Apoorva Mukhija now?
As of 2025, she’s based in Mumbai, creating content, acting, and collaborating with brands post-controversy.

What happened with Apoorva Mukhija?
She faced backlash for her India’s Got Latent comments, took a social media break, and returned to focus on her career.

Where is Apoorva Mukhija from?
She was born in New Delhi and raised in Noida, Uttar Pradesh, with roots in Haryana.

How tall is Apoorva Mukhija?
Apoorva Mukhija’s height is 5 feet 6 inches.

What did Apoorva Mukhija do?
She’s a content creator, model, and actress known for her YouTube channel, brand collaborations, and roles in Who’s Your Gynac? and The Traitors India.

What is Apoorva Mukhija’s net worth?
Her net worth is estimated at ₹70-85 lakhs in 2025, despite rumors of ₹41 crore.

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