SEO vs GEO – What I Learned

Recently, I explored two fascinating topics:

Search Engine Optimization (SEO)
The process of improving your website or content to rank higher in search engines like Google. It’s all about keywords, quality content, and making your site easy for both users and search engines to understand.

Generative Engine Optimization (GEO)
A newer concept that focuses on making your content more discoverable by AI-powered search tools and chatbots (like ChatGPT, Perplexity, etc.). Instead of targeting only Google’s ranking, GEO ensures your content is AI-ready, structured, factual, and in a format that AI can accurately reference.

Key Takeaways

• SEO = Optimizing for traditional search engines.

• GEO = Optimizing for AI-driven answers.

• Future-ready content will need both.

I’ll be experimenting with strategies that merge SEO and GEO so my work is visible not just in Google searches, but also in AI responses.

Have you tried GEO yet?

#SEO #GenerativeAI #GEO #FrontendDevelopment #LearningJourney