Walk through parts of Hyderabad today and you’ll notice a strange new rhythm: glittering towers with concierge lobbies, rooftop pools, and show apartments that could pass for boutique hotels. Once the preserve of a tiny elite, flats priced at ₹3 crore and above are no longer anomalies — they’re a mainstream part of the city’s sales mix. In H1 2025, units above the ₹3 crore mark accounted for a significant slice of Hyderabad’s residential revenue, signaling a structural shift in both supply and demand.

The Premium Pivot

Why this premium push? Start with demand: Hyderabad’s high-paid professionals in IT, fintech, and global services are growing in number and spending power. Corporates expanding in Gachibowli, HITECH City, and the Financial District have created an ecosystem where ultra-premium housing isn’t just attractive — it’s expected.

Real estate consultancies have noted strong traction in the premium segment across India, but Hyderabad’s case stands out. While cities like Mumbai and NCR have long been luxury hotspots, Hyderabad is a relative newcomer to this league — and it has surged to the №2 spot nationally for luxury home sales.

The Supply Shift

Demand alone doesn’t explain the change. Developers, enticed by higher margins and faster realisations, have increased launches in the ₹3 Cr+ bracket while affordable supply has dwindled. This is especially visible in new growth hubs like Kokapet, Narsingi, and Neopolis — where flagship ultra-luxury projects now dominate.

The Brigade Gateway in Neopolis, Hyderabad is a prime example. Spanning nearly 10 acres, this integrated high-rise development blends luxury residences, retail, and hospitality into a self-contained lifestyle ecosystem. With residences that start well above the ₹3 crore mark, Brigade Gateway represents the new face of Hyderabad’s real estate — aspirational, amenity-rich, and aimed at a clientele that wants convenience and prestige wrapped into one address.

Life Inside a ₹3 Cr+ Home

What do buyers get for this kind of investment? It’s not just square footage or marble floors. High-end apartments in Hyderabad today sell an experience:

Amenities: Clubhouses rival private resorts, with wellness centres, rooftop infinity pools, and gourmet dining.
Smart Living: Integrated home automation, private elevators, and biometric security are standard.
Mixed-Use Convenience: Projects like Brigade Gateway offer retail promenades, office spaces, and hospitality within walking distance.
Design Details: Double-height ceilings, panoramic decks, and imported finishes give these homes a distinct sense of grandeur.

For many buyers — especially NRIs and senior executives — the appeal is about more than luxury. It’s about owning a home that functions as both a personal sanctuary and a social statement.

The Vanishing Affordable Segment

While the luxury story shines bright, it casts a shadow: affordable homes are disappearing fast. Market data shows a steep drop in below-₹1 crore supply in Hyderabad, making it harder for middle-income families to buy within city limits.

When affordable launches stall, naturally, the ₹1.5–3 crore and ₹3 crore+ brackets grab a larger share of sales revenue. The result? A skewed housing market where the top end thrives and the entry-level struggles.

Why Investors are Betting on Luxury

From an investment perspective, ultra-luxury projects like Brigade Gateway have two clear advantages:

Location & Demand — Being in a high-growth corridor like Neopolis ensures continuous demand from corporate tenants, executives, and global buyers.
Integrated Offerings — A combination of residential, commercial, and retail spaces builds resilience, even in slow markets.

Industry reports from H1 2025 show that while overall sales volumes have softened in some segments, luxury housing has remained remarkably steady in Hyderabad.

Risks & Responsibilities

The tilt toward premium real estate is not without its risks. Overconcentration in the luxury segment can create affordability gaps, widen socio-economic divides, and push working populations farther from employment hubs — worsening traffic and straining infrastructure.

Policymakers and developers have a shared responsibility here. While building high-end landmarks like Brigade Gateway is great for branding the city, there also needs to be a healthy pipeline of mid-segment housing to keep the market balanced and inclusive.

What This Means for Homebuyers

For buyers looking at the ₹3 crore+ segment, the advice is simple:

Prioritise developer track record over marketing gloss.
Look for location resilience — proximity to business districts and infrastructure.
Check the quality of amenities and ensure they are usable and maintained, not just showpieces.

Projects like Brigade Gateway tick many of these boxes, offering a combination of location, lifestyle, and long-term investment value.

The New Normal

Hyderabad’s housing story is no longer about “value for money” alone — it’s about value of experience. The rise of ₹3 crore+ homes signals a city in transformation: richer, more cosmopolitan, and confident in its global appeal.

For those living at the top, life offers a seamless blend of convenience, prestige, and comfort. For the city as a whole, the next chapter will be about ensuring that life in the middle and lower rungs doesn’t vanish in the glitter of the skyline.

Life at the Top: How ₹3 Cr+ Flats Became Hyderabad’s New Normal