FoxData July 2025 Insights: Video Platforms Deliver Highest ARPU in July 2025, Outperforming Social Feed Apps

FoxData’s July 2025 mobile app performance report underscores a decisive trend in the global app market: video-centric and short-form content platforms are capturing not only large audiences but also the highest per-user revenue returns.

Read the full report here: Top Apps by Dau and Arpu in July 2025: YouTube Leads Monetization

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The latest rankings show Google Chrome leading in average daily active users (DAU) with 35.6 million, demonstrating the sustained dominance of utility-driven platforms.

WhatsApp Messenger and YouTube followed with 32.6 million and 32 million users, respectively. Meta Platforms’ Facebook, Messenger, and Instagram maintained significant positions through an interconnected ecosystem designed to retain and cross-engage users.

However, engagement frequency, which was measured through stickiness, told a more nuanced story.

Snapchat and Messenger, each achieving 17% stickiness, showed that niche platforms with high interaction rates can rival the user loyalty of larger services. YouTube, Instagram, and Facebook maintained strong but slightly lower stickiness levels between 14% and 16%, reflecting consistent daily return rates across vast audiences.

When monetization is isolated as a performance factor, the competitive order shifts.

YouTube outperformed all other high-DAU monetized apps with an ARPU of $0.0223, showing clear efficiency in converting viewership into revenue. Snapchat ranked second at $0.012, maintaining steady revenue performance despite a smaller overall user base. Facebook and Instagram posted minimal ARPU near $0.0003, indicating either early-stage monetization models or a strategic choice to prioritize engagement growth over immediate revenue extraction.

FoxData’s 90-day ARPU trend data demonstrates the importance of measuring monetization over time rather than relying solely on monthly snapshots. The new ARPU Trend Analysis tool introduced in this report offers app developers and marketers the ability to assess the impact of content updates, targeted campaigns, and feature launches on per-user value.

Learn more about FoxData’s new ARPU Trend Analysis tool.

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The findings highlight that DAU rankings alone are insufficient to determine true market leaders. In the current environment, high ARPU and engagement consistency represent stronger indicators of sustainable growth potential. Platforms capable of balancing audience scale with high-value interactions will be best positioned to capitalize on the evolving mobile economy.

FoxData’s advanced analytics integrate DAU, stickiness, and ARPU metrics into a comprehensive performance framework, enabling businesses to detect revenue-quality patterns and optimize strategic decisions. As the mobile app market heads further into 2025, the firms that master value architecture—rather than mere user volume—will hold the competitive advantage.

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About FoxData

FoxData is a global leader in mobile app analytics, offering end-to-end tools for app marketing, competitive benchmarking, user behavior profiling, and ROI optimization. With a mission to turn complex data into actionable insights, FoxData supports publishers, marketers, and developers in achieving measurable growth across global markets.

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