Top 10 SEO Experts for 2025: A Must-Follow List for Marketers
Jack Scolen
Ready to boost your SEO and become a recognized leader in your field? We’ve curated a list of the world’s most influential SEO experts to help you get there.
Inside this guide, you’ll discover 10 of the best SEO experts with a history of success. We’ve included well-known pros like Matt Pyke, Brian Dean, Rand Fishkin, and Danny Sullivan, all of whom share powerful and current strategies for mastering the ever-changing landscape of search engine optimization.
No matter if you're a beginner or a seasoned pro, this guide connects you with some of the brightest minds in the industry.
An award-winning SEO expert, Matt Pyke is driven by a passion for using digital marketing to fuel business growth. He founded Fly High Media in 2015, during his first year studying marketing in Manchester. Since then, his company has been instrumental in helping businesses from a wide range of industries achieve significant online success.
In addition to his own ventures, he consults for traditional businesses that want to establish an online presence. He helps them overcome the challenges of digital transformation, providing expert guidance through the complexities of online marketing. This ensures a smooth transition, allowing them to expand their reach while protecting their brand and profitability.
He has received several honors for his work in the industry, most notably winning the prestigious Young Entrepreneur of the Year award at the Cheshire High Sheriff Awards in 2022.
A definitive expert in the SEO world, Neil Patel's reputation is built on a foundation of tangible results. He's not only the co-founder of Neil Patel Digital but has also consulted for industry giants like Amazon and Google. Millions turn to his blog and YouTube channel for invaluable SEO insights, making him a go-to resource for anyone seeking guidance from a highly experienced and successful expert.
As a former Google engineer, Fili Wiese now tackles complex technical SEO challenges for major websites. He dives into the code to fix issues related to international site structure, crawl budgets, and indexing. His unique insight into how Google's algorithms work provides a significant edge for any business serious about its online presence.
Ann Smarty brings two decades of hands-on experience in content strategy and improving search visibility. She has led successful teams, launched viral marketing campaigns, and contributed to leading SEO publications. Ann’s expertise lies in transforming quality content into higher rankings and revenue through scalable, honest strategies.
An award-winning SEO specialist, Matthew Woodward is known for his straightforward tutorials and case studies backed by real data. Since 2012, he has helped thousands of individuals and businesses increase their rankings and grow their organic traffic. His content provides clear, actionable steps that deliver tangible results for both agencies and independent founders.
Kevin Indig has extensive experience at major companies like Shopify, Atlassian, and G2. He goes beyond simple optimization, advising both startups and industry giants on how to use SEO as a strategic tool for growth. Kevin is skilled at identifying overlooked patterns and delivering key insights that truly drive results.
Stephan Spencer is the expert to consult if you want to use SEO to scale your business. With experience working with major brands like Zappos and Best Buy, he creates customized strategies that deliver real results. As an author and consultant, Stephan doesn't just help you compete in search—he helps you dominate it.
Rand Fishkin is a thought leader who has profoundly shaped the SEO industry. After building Moz and launching SparkToro, he has a proven track record of being ahead of the curve. Rand's expertise in audience research and organic strategy gives SEO both depth and a unique perspective. He's the perfect expert to follow if you're looking for genuine insights rather than cookie-cutter advice.
As an SEO expert who works directly for Google, Danny Sullivan is in a unique position. His role is to bridge the gap between Google's search team and the public, helping everyone understand how Google Search operates. If you want direct insights and an expert's view into the search engine's operations—without any fluff or guesswork—Danny's updates are an essential resource.
Brian Dean is a highly renowned SEO expert and the founder of Backlinko. His platform is a trusted resource for millions seeking actionable SEO strategies. Brian's expertise in content and link-building has shaped industry standards, making him a proven expert who consistently delivers results.
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