The latest FoxData Global Mobile Data Research Center report, covering July 2025, underscores the critical role of content platforms, AI subscription services, and mid-to-hardcore gaming in sustaining global mobile revenue. Leveraging dual-platform data from the App Store and Google Play, the research provides a detailed view of revenue distribution, operational strategies, and emerging market opportunities.

Read the full report here: Global App Revenue Unlocked | July 2025 Leaderboard Reveals the Real Winners Across Platforms

---

Top 10 Best-Selling Apps on the App Store (July 2025)

App Store rankings indicate that YouTube, TikTok, and Honor of Kings dominate the top three positions, with cumulative revenue exceeding $395 million. YouTube achieved a 14.8% month-over-month increase, reflecting pricing adjustments in North America and high-value ad inventory deployment. ChatGPT ranked fourth, maintaining over $100 million in monthly revenue through multi-modal upgrades and enterprise expansion, demonstrating the increasing monetization potential of AI subscription products.

Mid-to-hardcore strategy games reinforced their global relevance. Last War: Survival and Whiteout Survival (Frost Apocalypse) ranked fifth and eighth, combining for over $120 million in revenue. Their performance reflects the benefits of extended event cycles, refined tactical gameplay, and localized operations in key regions.

Conversely, high-profile launches like Shadowverse: Super World experienced mid-term declines, revealing the challenges of sustaining user engagement beyond initial launch excitement.

Social and dating apps retained stable consumption patterns. Tinder remained sixth on the App Store, with in-app purchases supporting a consistent revenue base among its core demographic. Newly released interactive dating apps struggled to establish steady growth due to limited content updates and operational cadence.

---

Top 10 Best-Selling Apps on the Google Play (July 2025)

On Google Play, utility apps emerged as consistent revenue generators. Google One led with $2.4 billion monthly revenue, leveraging bundled offerings and subscription-based retention models. ChatGPT followed as a global subscription success story, showcasing the adaptability of AI-driven tools to multi-regional audiences. Content platforms, including TikTok, HBO Max, Disney+, and Peacock, displayed intensified competition, with premiere releases driving short-term revenue spikes.

Royal Match exemplifies operational innovation in casual gaming. By focusing on “user rhythm understanding” and minimizing interaction fatigue, the game achieved higher daily engagement without reliance on intrusive monetization mechanisms. This operational philosophy contrasts with traditional stimulus-driven approaches, emphasizing long-term retention and natural user progression.

---

Looking forward to 2025, FoxData identifies operational rhythm, regional adaptation, and AI subscription expansion as critical levers for mobile revenue growth.

Developers and publishers are expected to continue optimizing content delivery, monetization cadence, and cross-market strategies to sustain competitive advantage in a dynamic digital ecosystem.

FoxData’s findings provide actionable insights into revenue composition, engagement strategies, and market dynamics, offering developers, publishers, and industry stakeholders a comprehensive data-driven foundation to inform operational and strategic decisions.

---

About FoxData

FoxData is a global leader in mobile app analytics, offering end-to-end tools for app marketing, competitive benchmarking, user behavior profiling, and ROI optimization. With a mission to turn complex data into actionable insights, FoxData supports publishers, marketers, and developers in achieving measurable growth across global markets.

Media Contact:

FoxData Media Relations

Email: support@foxdata.com

Website: www.foxdata.com