Launching a New Product? Do This First – How to Build Hype

Launching a New Product? Do This First
How to Build Hype Before You Drop
Dropping a new product without hype is like whispering in a crowded room — nobody hears you.
If you want your product to sell the day it goes live, you need to build hype in advance. Here’s how:
🔔 1. Tease Before You Release
Start posting sneak peeks 7–10 days before launch:
“Something new is coming…”
Close-up shots of the product
Behind-the-scenes videos
Curiosity = attention.
📋 2. Collect Interest Early
Create a waitlist or “early access” list.
Post:
“Want to be the first to get it? Drop your email/DM ‘READY’.”
Kadhr lets you easily track and follow up with interested customers when you launch.
💬 3. Get People Involved
Ask questions like:
“Which colour should we drop first?”
“Matte or glossy?”
People support what they help create. Use polls in Instagram Stories.
🎁 4. Offer Exclusive Launch Benefits
Give your early supporters a reason to buy immediately:
“First 20 orders get free delivery”
“Only available to waitlist members for the first 24hrs”
🚀 5. Use a Clean Checkout Link on Launch Day
Nothing kills hype like friction.
On launch day:
Drop your Kadhr checkout link in bio and stories
Pin it in WhatsApp status
Remove all “DM to order” obstacles
Make it easy to buy in one tap.
✅ Final Thought
A product launch is not just a drop—it’s an event.
Build anticipation, collect interest, and use Kadhr to deliver a smooth buying experience the moment excitement is highest.
Your next launch can sell out—if you hype it the right way.
👉 Start building your launch flow with Kadhr → https://kadhr.com
Subscribe to my newsletter
Read articles from Kadhr Africa directly inside your inbox. Subscribe to the newsletter, and don't miss out.
Written by

Kadhr Africa
Kadhr Africa
We’re building tools to help modern solopreneurs and micro-entrepreneurs sell smarter, stay organized, and grow with structure. From WhatsApp orders to inventory and employee management, Kadhr replaces notebooks, voice notes, and DM chaos with one elegant system. Follow along as we share business hacks, tech insights, and behind-the-scenes stories from our journey to empower Africa’s next generation of solo business owners.