🖼️ Image Optimization in Next.js v15 – Why You Should Use next/image

You’ve added a logo to your header — awesome!

But if you’re still using the basic HTML <img> tag, you’re missing out on one of the most powerful features of Next.js:

The built-in Image component from next/image, which automatically optimizes images for performance, responsiveness, and speed 🚀

Let’s learn why you should switch and how to do it — step by step 👇


🔍 The Problem with <img>

Sure, the standard <img> works. But it doesn’t:

  • Lazy-load by default

  • Resize or optimize the image automatically

  • Choose the best format for each browser

  • Prevent layout shifts (that flicker you sometimes see)

In modern web development, images are one of the biggest performance bottlenecks — and Next.js helps fix that.


✅ The Solution: Use next/image

Next.js includes a built-in Image component that:

✅ Lazy loads images automatically
✅ Chooses the best format (like WebP) based on browser
✅ Handles image resizing and responsiveness
✅ Prevents layout shifts with defined dimensions
✅ Can be prioritized when needed (e.g. for logos or above-the-fold images)


Let’s say you previously used:

<img src={logo.src} alt="A plate with food" />

To upgrade it:

Step 1: Import the Component

import Image from 'next/image';

Step 2: Use the <Image> component

<Image
  src={logo}            // Not logo.src – pass the whole imported object
  alt="A plate with food"
  width={50}
  height={50}
  priority               // Make it load early (optional but recommended for logos)
/>

✅ That's it! The image will now:

  • Load faster

  • Avoid flickering

  • Adjust to the user’s screen

  • Be served in modern formats like WebP (in Chrome)


📁 What Happens Behind the Scenes?

When you import an image like:

import logo from '@/assets/logo.png';

Next.js doesn’t just give you a string. It returns an object with:

  • src – the actual path

  • height & width – dimensions (if detectable)

  • blurDataURL – for placeholder blur (optional)

By passing the entire object into <Image />, you allow Next.js to handle:

  • Automatic sizing

  • Format conversion

  • Responsive behavior

  • Lazy loading (unless overridden with priority)


⚠️ Common Mistakes to Avoid

MistakeWhy it's wrong
Using <img> instead of <Image>You miss out on built-in optimization
Passing logo.src to <Image>You bypass Next.js’s internal image tools
Forgetting priority on always-visible imagesThe image may lazy-load and appear with a delay

🧪 Pro Tip: Use the Browser DevTools to Inspect the Output

  • In the Elements tab, you’ll see a real <img> tag generated from the <Image> component

  • In the Network tab, you’ll see images loaded in formats like WebP instead of PNG

  • This shows how smartly Next.js adapts to modern browsers


📌 Final Thoughts

FeatureBenefit
next/imageOptimizes performance, format, and size
Lazy loadingSaves bandwidth & improves speed
Responsive behaviorAdjusts to device size automatically
Priority propImproves Core Web Vitals for key visuals

Switching to <Image /> is a one-line upgrade with big performance benefits. In a real-world app, this can dramatically improve page speed and SEO.

0
Subscribe to my newsletter

Read articles from Muhammad Sufiyan directly inside your inbox. Subscribe to the newsletter, and don't miss out.

Written by

Muhammad Sufiyan
Muhammad Sufiyan

As a former 3D Animator with more than 12 years of experience, I have always been fascinated by the intersection of technology and creativity. That's why I recently shifted my career towards MERN stack development and software engineering, where I have been serving since 2021. With my background in 3D animation, I bring a unique perspective to software development, combining creativity and technical expertise to build innovative and visually engaging applications. I have a passion for learning and staying up-to-date with the latest technologies and best practices, and I enjoy collaborating with cross-functional teams to solve complex problems and create seamless user experiences. In my current role as a MERN stack developer, I have been responsible for developing and implementing web applications using MongoDB, Express, React, and Node.js. I have also gained experience in Agile development methodologies, version control with Git, and cloud-based deployment using platforms like Heroku and AWS. I am committed to delivering high-quality work that meets the needs of both clients and end-users, and I am always seeking new challenges and opportunities to grow both personally and professionally.