🖼️ Image Optimization in Next.js v15 – Why You Should Use next/image

You’ve added a logo to your header — awesome!
But if you’re still using the basic HTML <img>
tag, you’re missing out on one of the most powerful features of Next.js:
The built-in
Image
component fromnext/image
, which automatically optimizes images for performance, responsiveness, and speed 🚀
Let’s learn why you should switch and how to do it — step by step 👇
🔍 The Problem with <img>
Sure, the standard <img>
works. But it doesn’t:
Lazy-load by default
Resize or optimize the image automatically
Choose the best format for each browser
Prevent layout shifts (that flicker you sometimes see)
In modern web development, images are one of the biggest performance bottlenecks — and Next.js helps fix that.
✅ The Solution: Use next/image
Next.js includes a built-in Image
component that:
✅ Lazy loads images automatically
✅ Chooses the best format (like WebP) based on browser
✅ Handles image resizing and responsiveness
✅ Prevents layout shifts with defined dimensions
✅ Can be prioritized when needed (e.g. for logos or above-the-fold images)
🧠 Let’s Upgrade Your Logo
Let’s say you previously used:
<img src={logo.src} alt="A plate with food" />
To upgrade it:
Step 1: Import the Component
import Image from 'next/image';
Step 2: Use the <Image>
component
<Image
src={logo} // Not logo.src – pass the whole imported object
alt="A plate with food"
width={50}
height={50}
priority // Make it load early (optional but recommended for logos)
/>
✅ That's it! The image will now:
Load faster
Avoid flickering
Adjust to the user’s screen
Be served in modern formats like WebP (in Chrome)
📁 What Happens Behind the Scenes?
When you import an image like:
import logo from '@/assets/logo.png';
Next.js doesn’t just give you a string. It returns an object with:
src
– the actual pathheight
&width
– dimensions (if detectable)blurDataURL
– for placeholder blur (optional)
By passing the entire object into <Image />
, you allow Next.js to handle:
Automatic sizing
Format conversion
Responsive behavior
Lazy loading (unless overridden with
priority
)
⚠️ Common Mistakes to Avoid
Mistake | Why it's wrong |
Using <img> instead of <Image> | You miss out on built-in optimization |
Passing logo.src to <Image> | You bypass Next.js’s internal image tools |
Forgetting priority on always-visible images | The image may lazy-load and appear with a delay |
🧪 Pro Tip: Use the Browser DevTools to Inspect the Output
In the Elements tab, you’ll see a real
<img>
tag generated from the<Image>
componentIn the Network tab, you’ll see images loaded in formats like WebP instead of PNG
This shows how smartly Next.js adapts to modern browsers
📌 Final Thoughts
Feature | Benefit |
next/image | Optimizes performance, format, and size |
Lazy loading | Saves bandwidth & improves speed |
Responsive behavior | Adjusts to device size automatically |
Priority prop | Improves Core Web Vitals for key visuals |
Switching to <Image />
is a one-line upgrade with big performance benefits. In a real-world app, this can dramatically improve page speed and SEO.
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Written by

Muhammad Sufiyan
Muhammad Sufiyan
As a former 3D Animator with more than 12 years of experience, I have always been fascinated by the intersection of technology and creativity. That's why I recently shifted my career towards MERN stack development and software engineering, where I have been serving since 2021. With my background in 3D animation, I bring a unique perspective to software development, combining creativity and technical expertise to build innovative and visually engaging applications. I have a passion for learning and staying up-to-date with the latest technologies and best practices, and I enjoy collaborating with cross-functional teams to solve complex problems and create seamless user experiences. In my current role as a MERN stack developer, I have been responsible for developing and implementing web applications using MongoDB, Express, React, and Node.js. I have also gained experience in Agile development methodologies, version control with Git, and cloud-based deployment using platforms like Heroku and AWS. I am committed to delivering high-quality work that meets the needs of both clients and end-users, and I am always seeking new challenges and opportunities to grow both personally and professionally.