Exploring data, one day at a time

About Me

Hi 👋, I’m Pavithra, a marketing professional transitioning into the world of data analytics.

For the past 5 years, I’ve worked in the marketing domain, primarily focusing on LinkedIn Ads. My role included:

• Running and optimizing B2B campaigns.

• Pulling and analyzing performance data.

• Building dashboards and reports in Excel & PowerPoint.

• Helping stakeholders understand ROI, conversions, and customer trends.

During this time, I realized how much I enjoy working with data. The ability to uncover insights, clean messy datasets, and present findings visually is what excites me the most.

That’s why I’ve started this blog — to document my daily learnings in:

• SQL (writing queries, solving problems with real-world datasets).

• Excel (data cleaning, analysis, automation tricks).

• Tableau (data visualization and storytelling).

• Analytics concepts (KPIs, retention analysis, marketing attribution, etc.).

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What You’ll Find Here

• Daily learnings: small notes, examples, and SQL queries.

• Case studies: marketing data turned into analytics problems.

• Portfolio building: dashboards, queries, and projects I create.

• Reflections: lessons from switching careers into analytics.

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My Goal 🎯

I want to transition into a product-based Data Analytics role and use this space as my public learning log. Writing here will keep me consistent