Australia Laptop Market Size, Trends & Growth (2025–2034)

The Australian laptop market includes a wide range of devices designed for personal, business, and educational purposes. Laptops have become an essential tool for work, study, and entertainment. With the increasing shift toward remote work, e-learning, and digitalization, the demand for portable computing devices has seen a significant rise in recent years.

Advancements in laptop technologies, such as improved processors, longer battery life, and enhanced display quality, have also contributed to the market's growth. Additionally, the increasing focus on sustainability and energy efficiency has prompted manufacturers to develop environmentally friendly laptops that cater to eco-conscious consumers.

Australia Laptop Market Size

In 2024, the Australian laptop market was valued at USD 3.54 billion. The market is expected to grow at a CAGR of 2.97%, reaching USD 4.74 billion by 2034. This growth is attributed to the increasing need for portable computing devices for both personal and professional use, as well as the continued innovation in laptop technology. The market’s expansion is further supported by the rising penetration of e-commerce platforms, where consumers can purchase laptops with ease and convenience.

Australia Laptop Market Trends

• Rise of Remote Work and Education: The demand for laptops in Australia has surged due to the growing adoption of remote work and online learning. Both businesses and educational institutions are investing in laptops to facilitate productivity and learning. As remote work becomes a long-term trend, the demand for laptops that support multitasking, video conferencing, and collaboration will continue to rise.

• Technological Advancements: Laptops in Australia are becoming more powerful and efficient, with advancements in processor technology, storage capacity, and battery life. The introduction of new-generation processors from Intel and AMD, as well as innovations in solid-state drives (SSDs) and higher-resolution displays, are pushing the market toward more powerful and efficient devices.

• Rise in Gaming Laptops: The gaming laptop segment in Australia has been experiencing significant growth, driven by increasing interest in online gaming and eSports. Manufacturers are designing laptops with high-performance graphics, faster refresh rates, and advanced cooling technologies to meet the needs of gamers.

• Sustainability and Eco-Friendly Laptops: With growing concerns about environmental sustainability, there is a rising demand for eco-friendly laptops in Australia. Consumers are increasingly looking for devices made from recycled materials or those designed to be energy-efficient. This trend is prompting laptop manufacturers to adopt more sustainable practices and create devices with a lower environmental impact.

• Chromebooks and Budget Laptops: With the increasing popularity of cloud-based services, the demand for affordable laptops, such as Chromebooks, has risen. These devices are favored by students and budget-conscious consumers due to their lower price points and basic functionalities, such as web browsing, word processing, and video conferencing.

Australia Laptop Market Growth

The Australian laptop market is poised for steady growth, driven by several key factors:

• Remote Work and Hybrid Work Models: The trend toward remote and hybrid work continues to fuel the demand for laptops. Businesses are equipping employees with laptops to maintain productivity outside of the office. This shift has created a long-term market for laptops designed for both work and personal use.

• Increased Consumer Spending: As Australia’s economy continues to recover, consumers are spending more on personal electronics, including laptops. With a growing middle class and rising disposable income, more Australians are investing in high-quality laptops for both work and entertainment.

• Growing E-Commerce and Online Sales: The shift to online shopping has significantly impacted the laptop market. Consumers are increasingly purchasing laptops through e-commerce platforms, taking advantage of online discounts, product comparisons, and convenience. This trend is contributing to the growth of the laptop market in Australia.

• Educational Institutions Upgrading Infrastructure: Schools and universities are increasingly investing in laptops for both students and faculty members. As digital learning becomes more mainstream, educational institutions are updating their technology infrastructure, driving the demand for laptops tailored to educational use.

Australia Laptop Market Segmentation

Breakup by Type

• Traditional

• 2-in-1

Breakup by Screen Size

• Up To 10.9” Inch

• 11” To 12.9” Inch

• 13” To 14.9” Inch

• 15.0” To 16.9”

• More Than 17”

Breakup by Price

• Up to USD 500

• USD 501 to USD 1000

• USD 1001 to USD 1500

• USD 1,501 to USD 2,000

• Above USD 2,001

Breakup by End Use

• Personal

• Business

• Gaming

Australia Laptop Market Forecast

The Australian laptop market is expected to grow at a CAGR of 2.97% from 2025 to 2034, reaching a value of USD 4.74 billion by 2034. This growth will be driven by the continued rise of remote work, advancements in technology, and an increasing focus on eco-friendly products. As consumers and businesses continue to invest in portable computing solutions, the demand for laptops will remain strong, with innovations in design and performance shaping the market’s future.

Competitive Analysis

The Australian laptop market is highly competitive, with a mix of global and local players offering a wide range of devices to meet the needs of consumers. Key players in the market include:

Dell Inc.: Dell is a leading provider of laptops in Australia, offering a wide range of products for both personal and business use. Known for its high-performance laptops, such as the XPS and Alienware series, Dell is well-positioned in the premium and gaming laptop segments.

HP Inc.: HP is one of the largest players in the Australian laptop market, providing a range of devices for different customer segments. The company’s HP Pavilion, HP Spectre, and HP EliteBook series cater to consumers looking for premium, business, and budget-friendly laptops.

Apple Inc.: Apple continues to dominate the premium laptop segment in Australia with its MacBook range, including the MacBook Air and MacBook Pro. Known for its design, performance, and ecosystem integration, Apple has a strong customer base in the Australian market.

Panasonic Holdings Corp.: Panasonic’s Toughbook series caters to industries requiring rugged and durable laptops, such as fieldwork, construction, and emergency services. These laptops are built to withstand harsh conditions, making them popular in Australia’s industrial sectors.

Microsoft Corp.: Microsoft’s Surface series is popular for its combination of a laptop and tablet in one device. The company focuses on providing flexible and versatile devices for both business and personal use, with products like the Surface Laptop and Surface Pro.

Others : In addition to these major players, several other local and international companies offer a variety of laptops in the Australian market. Brands such as Lenovo, Acer, and ASUS are also gaining market share, catering to budget-conscious consumers and those seeking high-performance laptops for specific use cases.