Nutraceuticals Market Size, Share, Growth Insights Through 2032

The global nutraceuticals market was valued at USD 458.55 billion in 2024 and is projected to increase from USD 500.62 billion in 2025 to USD 986.85 billion by 2032, advancing at a compound annual growth rate (CAGR) of 10.18% throughout the forecast period. In 2024, Asia Pacific held the largest share, accounting for 39.84% of the global market.

Growing health awareness and the rising emphasis on preventive healthcare are driving the widespread adoption of nutraceuticals. Consumers are increasingly turning to these products for their role in enhancing overall well-being and reducing the risk of chronic diseases. In addition, the rising preference for natural, plant-based, and holistic wellness solutions continues to accelerate demand.

As health-conscious lifestyles become mainstream, businesses in the nutraceuticals industry are gaining opportunities to innovate and diversify. Companies are increasingly investing in digital supply chains, online retail expansion, and celebrity endorsements—strategies expected to fuel future market growth.

Information Source: https://www.fortunebusinessinsights.com/nutraceuticals-market-102530

Market Segmentation

By product type, the market is categorized into dietary supplements, functional foods, and functional beverages. In 2020, dietary supplements represented 19.12% of global revenue, and this segment is forecasted to expand significantly as production scales up to match consumer demand.

Based on distribution, the market is segmented into hypermarkets/supermarkets, convenience stores, online platforms, and other channels. Geographically, it covers Asia Pacific, North America, Europe, South America, and the Middle East & Africa.

Report Scope

The report provides a comprehensive analysis of the nutraceuticals market, including raw material sourcing, applications, company profiles, and product categories. It examines historical performance, current market trends, revenue projections, and regional as well as country-level insights, offering a complete picture of the industry’s growth potential from 2021 to 2028.

Key Market Drivers

Product Innovation and R&D Investments: Companies are actively pursuing research and development to strengthen product portfolios. For instance, in January 2020, Archer Daniels Midland Company acquired Yerbalatina Phytoactives, a leading supplier of plant-based extracts, enhancing its natural ingredient capabilities. The clean-label and additive-free movement is also playing a crucial role in boosting demand for nutraceuticals.

Regional Insights

Asia Pacific: The region is expected to maintain its leadership position during the forecast period, supported by rising disposable incomes and growing populations in countries such as India, Japan, and South Korea. In 2020, the Asia Pacific’s market value stood at USD 124.70 billion.

North America: The region ranks second globally, driven by increasing consumer preference for functional and plant-based nutrition. In the U.S., demand is particularly strong among individuals adopting active and health-focused lifestyles.

Competitive Landscape

The nutraceuticals sector is highly competitive, consisting of global leaders as well as regional players. Market participants are focusing on mergers, acquisitions, and partnerships to broaden their product ranges and reinforce their global footprint. Such strategic moves are expected to support long-term growth.

Key Companies in the Nutraceuticals Market

• Herbalife Nutrition Ltd. (California, U.S.)

• Archer Daniels Midland Company (Illinois, U.S.)

• General Mills (Minnesota, U.S.)

• PepsiCo Inc. (New York, U.S.)

• BASF SE (Mannheim, Germany)

• Abbott (Illinois, U.S.)

• Amway (Michigan, U.S.)

• Glanbia Plc. (Ireland)

• Danone S.A. (Paris, France)

• Nestle S.A. (Vevey, Switzerland)

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Recent Industry Development

• September 2020: Nuliv Science introduced Senactiv, a novel ingredient designed to improve muscle energy and recovery, targeting the increasing consumer demand for supplements that support athletic performance and active lifestyles.