The Hardest Part About Building Isn’t Code

Litun NayakLitun Nayak
1 min read

When I first started, I thought the hardest part would be writing code. Debugging. Fixing errors. Deploying servers. Turns out, that’s the easy part.

The real challenge? Everything around the code.

It’s showing up every day when no one is watching.
It’s figuring out how to explain what I’m building in a single sentence.
It’s writing blogs, tweets, and posts that don’t feel like shouting into the void.
It’s staying motivated when growth feels invisible.

Code is logical — if something breaks, there’s usually an answer. Marketing, distribution, and momentum aren’t as straightforward. There’s no “stack trace” for why no one clicks your link.

And yet, this is the game.
If you want people to use what you’re building, they need to know it exists. They need to care. That’s not solved in VS Code — it’s solved in how you talk, write, and share.

I’m still learning. Most days, I get it wrong. But here’s what’s keeping me going:

  • Consistency beats perfection.

  • Small steps compound over time.

  • Sharing my process attracts the right people.

So yeah, the hardest part isn’t the code. It’s learning to show up beyond the code.

10
Subscribe to my newsletter

Read articles from Litun Nayak directly inside your inbox. Subscribe to the newsletter, and don't miss out.

Written by

Litun Nayak
Litun Nayak

🧑‍💻 Indie maker building AI-powered tools. ⚙️ Ex-freelancer, now turning ideas into products. 📍 Writing about SaaS, tech, and lessons from the journey. 🛠 Currently building in public.