Australia Jewellery Market Forecast, Trends & Size (2025–2034)

The Australia jewellery market is a vital segment of the country’s luxury goods sector, driven by a strong demand for both fine and fashion jewellery. Jewellery has long been considered an essential part of Australian fashion and cultural expression, with Australians increasingly investing in high-quality and designer pieces. The market is diverse, encompassing traditional gold and diamond jewellery, as well as contemporary, custom-designed pieces. Consumers are also becoming more conscious of sustainability and ethical sourcing, which has led to a rise in demand for ethically sourced gemstones and recycled metals. As the market evolves, both local and international brands are catering to a growing consumer base, further solidifying jewellery’s role as a symbol of style, status, and sentiment.

Australia Jewellery Market Size

The Australia jewellery market was valued at USD 3.34 billion in 2024, reflecting a strong consumer interest in both luxury and fashion jewellery. This steady demand is a result of growing disposable incomes, especially in urban areas, where luxury and designer jewellery pieces are increasingly popular. By 2034, the market is projected to grow at a CAGR of 2.76%, reaching USD 4.39 billion. This growth will be supported by both increasing local demand and the rising popularity of Australian jewellery brands internationally.

Australia Jewellery Market Trends

• Sustainable and Ethical Jewellery: Consumers are increasingly interested in sustainable jewellery, with a growing demand for ethically sourced gemstones, recycled metals, and conflict-free diamonds. Brands focusing on sustainability are seeing significant growth in their customer base.

• Personalized and Custom Jewellery: There is a growing trend toward personalized jewellery such as custom-designed pieces, engraved items, and birthstone-based jewellery, catering to consumers who seek uniqueness and meaning in their purchases.

• Online Jewellery Shopping: E-commerce has become a significant distribution channel, with more consumers opting to purchase jewellery online due to the convenience, variety, and ability to shop globally. Online platforms offer exclusive collections and direct-to-consumer pricing.

• Luxury Designer Brands: High-end luxury jewellery brands, including international names like Gucci and Bulgari, continue to dominate the Australian market, catering to affluent consumers seeking exclusivity and craftsmanship.

• Men’s Jewellery: The growing trend of men’s jewellery, including rings, bracelets, and necklaces, is reshaping the market. Men are increasingly investing in statement pieces, creating new opportunities for designers to tap into this previously underserved segment.

Australia Jewellery Market Growth

The Australia jewellery market is experiencing growth due to several key factors:

• Increasing Disposable Income: Rising disposable income, particularly among younger generations, is driving the demand for both fashion and luxury jewellery, with consumers willing to invest in quality pieces.

• Rising Popularity of Designer Brands: International and local designer jewellery brands are gaining popularity in Australia, attracting affluent consumers who prioritize exclusivity and premium quality.

• E-commerce and Digitalization: The growing shift towards online shopping for jewellery is significantly contributing to market growth. The ease of browsing, competitive pricing, and home delivery options are enhancing the consumer experience.

• Rising Demand for Customization: As consumers increasingly seek individuality, the demand for customized and personalized jewellery is on the rise, particularly in engagement rings, anniversary gifts, and fashion accessories.

• Strong Cultural Value of Jewellery: In Australian culture, jewellery plays an important role in major life events such as engagements, weddings, and milestones. This cultural significance continues to drive steady demand.

Australia Jewellery Market Segmentation

Breakup by Product

• Necklace

• Bracelet

• Earring

• Ring

• Others

Breakup by Material

• Gold

• Diamond

• Platinum

• Others

Breakup by End Use

• Women

• Men

• Children

Breakup by Distribution Channel

• Offline Retail Stores

• Online Retail Stores

Australia Jewellery Market Forecast

The Australia jewellery market is expected to grow at a CAGR of 2.76% between 2025 and 2034, reaching USD 4.39 billion by 2034. As consumer preferences shift toward more personalized, sustainable, and exclusive jewellery options, the market will experience steady growth. The demand for both luxury and fashion jewellery will remain strong, particularly in urban areas, with younger generations driving the trend towards sustainability and ethical practices. With the rise of online shopping and the increasing appeal of designer and custom jewellery, the market will continue to evolve and expand over the next decade.

Competitive Analysis

The Australia jewellery market is highly competitive, with both local and global players vying for market share. Key players in the market include:

By Charlotte Pty Ltd. – A prominent local brand, By Charlotte specializes in fine jewellery with a focus on delicate and timeless pieces that appeal to modern Australian consumers.

Amber Sceats Pty Ltd. – Known for its bold and statement pieces, Amber Sceats offers luxury jewellery that blends contemporary design with a focus on unique, high-quality materials.

Christie Nicolaides – An established Australian jewellery brand that offers bespoke, luxury jewellery, catering to a premium market segment with a focus on innovative designs and craftsmanship.

Bulgari Australia Pty Ltd. – The renowned Italian luxury brand Bulgari has a strong presence in Australia, known for its exquisite designs, high-end gemstones, and luxury status.

Gucci Australia Pty Ltd. – A global luxury fashion house, Gucci has expanded its presence in the Australian jewellery market with its iconic designs and high-end jewellery collections.

Others – Numerous smaller, independent jewellery designers and manufacturers in Australia offer niche products, catering to specific consumer needs such as ethical jewellery, custom designs, and artisan creations.