Shopping in Vietnam: Best Markets & Souvenirs

Vietnam is one of Southeast Asia’s most fascinating destinations, where vibrant markets, bustling streets, and unique handicrafts come together to create an unforgettable shopping experience. Beyond its breathtaking landscapes and mouthwatering cuisine, the country is a paradise for those who love exploring local markets, bargaining for treasures, and collecting authentic souvenirs. From Hanoi’s centuries-old Old Quarter to Ho Chi Minh City’s lively Ben Thanh Market, every city has something special to offer.

Whether you’re strolling through night markets lit with lanterns or visiting artisan villages, shopping in Vietnam is not just about buying things—it’s about immersing yourself in the culture. For travelers who have already booked Vietnam tour packages from Chennai, adding these shopping experiences to your itinerary will make your journey even more memorable.

Best Markets in Vietnam

1. Ben Thanh Market, Ho Chi Minh City

Ben Thanh Market is perhaps the most famous shopping destination in Vietnam. Located in the heart of Ho Chi Minh City, it offers everything from clothing and handicrafts to street food stalls serving authentic Vietnamese dishes. Bargaining is a must here, and visitors often enjoy testing their negotiation skills while picking up souvenirs like lacquerware, conical hats, and embroidered textiles.

2. Dong Xuan Market, Hanoi

In Hanoi, Dong Xuan Market is a vibrant place buzzing with life. It’s the city’s largest indoor market, selling wholesale goods ranging from fabrics and electronics to traditional souvenirs. For a truly local experience, head to the food court area and try northern delicacies like pho and bun cha while taking a break from shopping.

3. Hoi An Night Market

Hoi An is well-known for its lantern-lit streets and tailor shops, but its night market deserves equal attention. As the sun sets, the market transforms into a magical space filled with colorful lanterns, handicrafts, jewelry, and souvenirs. A signature item to buy here is the silk lantern, a symbol of Hoi An’s charm.

4. Bac Ha Market, Sapa

If you’re traveling to the mountainous region of Sapa, Bac Ha Market is a must-visit. Open only on Sundays, this market is not just for trading goods but also a place for local ethnic groups to meet. You’ll find handmade textiles, intricate jewelry, and herbal remedies alongside fresh produce and livestock.

5. Han Market, Da Nang

For those exploring central Vietnam, Han Market in Da Nang is a shopping hub. Known for seafood, dried fruits, clothes, and souvenirs, it attracts both locals and tourists. Many travelers also pick up Da Nang’s famous chili paste and dried squid as edible souvenirs.

Must-Buy Souvenirs in Vietnam

Shopping in Vietnam goes beyond browsing markets; it’s also about taking home pieces of the culture. Here are some of the best souvenirs you should consider:

1. Ao Dai (Traditional Dress)

The Ao Dai is Vietnam’s national costume and a beautiful keepsake. Tailor shops in Hanoi, Ho Chi Minh City, and especially Hoi An offer custom-made Ao Dais in silk and cotton, tailored to fit perfectly within a day or two.

2. Vietnamese Coffee

Vietnam is the world’s second-largest coffee exporter, and its unique robusta beans produce a bold, strong flavor. Popular varieties include weasel coffee (civet coffee) and egg coffee blends. Pick up a traditional drip filter (phin) along with the coffee powder to recreate the authentic Vietnamese coffee experience back home.

3. Lacquerware

From jewelry boxes to trays and bowls, lacquerware is one of Vietnam’s most admired handicrafts. Each piece involves a meticulous process of layering and polishing, resulting in a glossy, durable finish. You’ll find these at art galleries and souvenir shops in major cities.

4. Conical Hats (Non La)

The iconic conical hat is not only a symbol of Vietnamese culture but also a practical item used by farmers and locals to shield themselves from the sun. Lightweight and easy to carry, it makes for a great souvenir.

5. Hand-Embroidered Textiles

Vietnamese embroidery is intricate and colorful, often depicting rural life, nature, or traditional patterns. Sapa and Hoi An are especially famous for their embroidered items, which include scarves, pillow covers, and table runners.

6. Bamboo and Wooden Products

Eco-friendly souvenirs made of bamboo and wood, such as chopsticks, trays, and decorative pieces, are widely available. These items reflect Vietnam’s connection to nature and sustainable living.

Tips for Shopping in Vietnam

Bargain Politely: Bargaining is expected in most local markets, but do it respectfully and with a smile.

Check Authenticity: For items like antiques or branded goods, make sure you buy from reliable shops.

Cash is King: Many markets prefer cash over cards, so carry Vietnamese Dong in smaller denominations.

Shop Locally: Support local artisans and small businesses for authentic, handmade items.

Pack Smart: Lightweight items like textiles, coffee, and bamboo products are easy to carry home.

Shopping and Culture Go Hand in Hand

One of the most rewarding parts of shopping in Vietnam is interacting with locals. Whether it’s bargaining with a vendor at Bac Ha Market or learning about the craft of lacquerware in a workshop, these encounters provide deeper insights into Vietnamese life. Shopping becomes less about transactions and more about cultural exchange, leaving you with stories as valuable as the souvenirs themselves.

If you’re traveling on Vietnam tour packages from Kolkata, you’ll find that shopping experiences are seamlessly woven into your trip—whether it’s an evening at Hoi An’s lantern market, a day exploring Hanoi’s Old Quarter, or a visit to the traditional villages that still preserve centuries-old crafts.

Final Thoughts

Shopping in Vietnam is more than just a pastime; it’s an adventure into the country’s cultural heritage. From the bustling energy of Ben Thanh Market to the enchanting glow of Hoi An’s lanterns, every market tells a story. The souvenirs you bring back—be it coffee, textiles, or traditional hats—carry with them the memories of your journey.

So, while Vietnam is celebrated for its landscapes, cuisine, and history, don’t overlook its shopping scene. The country’s markets and crafts will ensure that you return home not just with bags full of goods but with experiences that last a lifetime.