Monthly traffic challenge Part 2— How to make a beautiful landing page? 💅 3GB video → 1MB

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Originally posted on medium. Syndicated

💅 A landing page that’s both beautiful and catches the attention? Yes please. 👏🫴

The new flamethefreeze.com isn’t just a homepage — it’s a whole little world.🌍
Gradient purple backgrounds that feel like royalty met a deep dark and beautiful sky.
A progress banner that literally shows the site’s rebuild in real time.
Buttons that spark with fire or swirl with falling snow.
A background video so mesmerizing, you say ‘wow’.

And that’s just the first screen.
By the time you hit the animated fire-wall CTA, you’re already sold.

It’s bold. It’s fun. It’s fast.
And it might just be the most personality-packed landing page I’ve ever built 😁🔥🧊

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So… what makes a landing page beautiful and catchy? 💅
Instead of throwing a rulebook at you, let’s take a walk through flamethefreeze.com’s new face and let you see for yourself.

The gradient purple background of the site?
Oh yes. Majestic. Smooth. Like royalty had a chat with a deep dark and beautiful sky.. And that’s just the start.

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The Landing Experience — Picture 1

Landing section of the flamethefreeze rebuilt. Yep, it’s beautiful ✨

When you first land, you’re greeted by text that appears as if the site is personally introducing itself to you.🫵🙂 On top of it? An animated progress banner tracking the entire site rebuild, showing exactly how far along we are and the current status of the very page you’re looking at. It’s like giving visitors a live peek behind the curtains.🎦

And then, the crown jewel: a full-screen background video that loads lazily (because performance matters) but when it does — it’s impossible to ignore. Instant attention grab. Yep, good, nice, wonderful 🍒🍾

(Fun fact): the original raw video file was a whopping 3 GB (yes, gigabytes). We compressed and optimized it down to just 1 MB before adding it — so you get the same cinematic impact without tanking performance.

Oh, and those buttons. Two of them we’ve got.

• The Fire button: Sparks rise within it, glowing with urgency, and one click sends you smoothly to the next section. Nailed it!

• The Ice button: Snow falls inside it, a frost background takes over, and it asks if you really want to close the page. It’s playful… it works. 😁

It’s like your landing page is a tiny world visitors actually want to explore.

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The First Section — Picture 2

The first section of the flamethefreeze. Answers to the h1 title directly.

Here’s where we immediately answer the H1 title question from the landing section — no mystery games here. It’s clear, catchy, and connects right away.

Instead of dumping text on you, we show three large, differently sized images — visually fun, slightly irregular for a more human feel. Each has just a bit of bolded text, making them easy (and funny) to read.

And yes, emojis everywhere. 🙂😁
Because the writing style is intentionally chatty and alive — like a friend is walking you through something they’re genuinely excited about. You feel personality here, not corporate beige. I’m maybe bored of ‘professinal sites’ and their ‘non-human like’ texts. Of course a dentist site should have it professional as I would not walk to a dentist who says ‘Heyyyyy.. What’s up buddy?’. So it’s about the place and the content overall.

Oh, and here’s something I’m proud of: the site is (of course) bilingual. Click the Finnish flag in the corner, and instead of just taking you to flamethefreeze.com/fi (boring generic route), it takes you to flamethefreeze.com/jumalan-tuli—a keyword-rich path that helps SEO and feels more natural.

Same site, same design magic… but Finnish text and even some image swaps for better cultural connection.
Example? In the English version, the first big picture shows a black man👨🏿 receiving and rejoicing in the fire of God from heaven. In the Finnish version, the man is white👨🏻 — to better relate with the local audience 🙂.

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The Call to Action — Picture 3

The moooost catchy call-to-action ever(?)

This is… hands down… the most catchy CTA section I’ve ever seen (or built)😁.

The background? A CSS-animated wall of fire and fire sparks, glowing text shimmering on top. The buttons? The same animated Fire and Ice buttons from the landing — only bigger, bolder, and impossible to ignore.

And then there’s the color choice: the section’s orange background against the site’s gradient purple backdrop is a visual stunt — it practically shouts at you while still feeling in harmony.

The result? Playful. Confident. Literally very fun. The whole thing doesn’t just ask for your action — but it dares you to take it. 😁

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💡 What’s the takeaway?
You don’t need to read a checklist to learn how to make a landing page pop. Sometimes the best lesson is seeing a page that combines:

• Strong personality

• Smart animations

• Playful, direct copy

• Visual contrast that grabs you

Because a beautiful and catchy landing page isn’t just about looks — it’s about creating a space people want to stay in. They like feel you when they enter the page. And it sparks interest in them as you have created already a connection with them 🤝🫂

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Behind the Scenes — What Went Wrong 😅

First try? Nope. Some stops were experienced.⛔

I got the Cloudflare endpoint (where we lazy load the image) a moment wrong, and was wondering, ‘Hmmm… where is my video’ 😃📺 (blank). But we got it right as you can clearly observe.

Then the buttons and animations. First version? No. but they are very beautiful to have so we did them properly and after tweaking them little here and there ⚙️🔧 they became so nice and beautiful for the visitor to observe👏🙌

So a few morning (or afternoon power-nap) cups of coffee☕☕︎, the final result came together. And? Worth every hiccup. So good 😊

🔥🧊 Next up in the Monthly Traffic Challenge — Part 3:

We’ll dive into the Prayer Page — a full-landing-page experience with a beautiful background image and text that appears like it’s inviting you personally. At the bottom, a 7-point listicle peeks out just enough to pull visitors in, making them curious to scroll and read the full list.

I want to combine visual impact, curiosity, and flow — people don’t just land, they linger.

See you soon there!👋

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Originally posted on medium. Syndicated