How Captions Can Double Your Facebook Ad Watch Time

Did you know that most users watch Facebook videos with the sound off? This makes captions essential—not optional. Incorporating text on screen ensures your message gets across no matter where or how someone is viewing. More importantly, captions can be a game-changer in applying effective Facebook video ad strategies.

Why Captions Matter

• Accessibility: Helps people who are deaf or hard of hearing.

• Silent autoplay: Facebook videos often play without sound, and captions keep users engaged.

• Information retention: Text reinforces your spoken message.

• Global audiences: Captions help break down language barriers.

Tips for Adding Captions

• Use large, high-contrast fonts for easy readability.

• Highlight keywords or phrases to emphasize key points.

• Don’t clutter the screen—keep captions short and digestible.

• Test your captions’ timing to make sure they sync naturally.

Adding captions doesn’t just improve comprehension—it extends watch time. More people stick around when they can follow along visually, which means stronger engagement and better ad performance overall.

If you’re looking to improve results, explore Targeted Ads Management with Rohring Results to enhance your campaigns.