Product and Market Understanding - Sell what they truly need

Ebenezer EveroEbenezer Evero
2 min read

Affiliates Struggle to sell products because they are selling products they know nothing about, They are just playing guesswork with different strategies, hoping to find the one that will work.

How to solve this?

  1. Deeply Understand the Product. Ask questions like -
  • What does this Product help someone achieve?

  • What problem does it solve?

  • What makes it different from competition?

  • What does a typical transformation story look like?

Study the products description, reviews, and the creator’s/ Company’s background and credibility, make sure you are promoting what is best for your audience.

  1. Identify who the product is for and what pain it solves
    There is no product that is for everyone to buy, every product has who it is made for and a pain point it resolves. To sell a product well, you must understand this - it guarantees productive sales..

How to identify customer base
Create a Customer Avatar - Example;

  • Name: John Doe

  • Age: 16 - 40

  • Occupation: 9-5 worker, Students

  • Problem: Seeking Extra Income to make ends meet

  • Goal: Freedom to live out their best lives

  • Objection: Possible scams, none to less capital available

  1. Position the Product as a Must-Have Solution

    Speak directly to the Customer’s pain-point, in order to sell to them you need to exaggerate their problem, if you don’t over emphasize, they wont view it as a problem worth solving.


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Written by

Ebenezer Evero
Ebenezer Evero

Hi, I’m Ebenezer Evero Ighozino, an aspiring penetration tester and cybersecurity enthusiast documenting my journey from beginner to ethical hacker. I started my cybersecurity journey with a passion for ethical hacking but struggled to find the right roadmap. Now, I’m learning network security, vulnerability management, penetration testing, and incident response—one step at a time. Through this blog, I share weekly insights, hands-on projects, and lessons learned, helping others navigate the cybersecurity space. Whether you're a beginner or looking for motivation, let's learn, hack, and grow together! 🚀 🔹 Current Focus: Cybersecurity Fundamentals, Ethical Hacking, and Capture The Flag (CTF) Challenges.