Introducing Expo Launch – Ship Your iOS App in Minutes

If deploying your iOS app has ever felt like navigating a maze of terminal commands, certificates, and configuration files, Expo just made it a whole lot simpler. With Expo Launch, shipping your app is now almost effortless.

What Is Expo Launch?

Expo Launch is a new browser-based SaaS that lets you deploy your mobile app directly to TestFlight — and soon the App Store — without touching a terminal or writing a single config file. All you need is your GitHub repository. Paste it, hit Launch, and your app is on its way.

Built on top of EAS (Expo Application Services), it leverages the same production-grade infrastructure trusted by corporate teams: Apple Silicon build environments, a global CDN, and adherence to best practices.

Why Expo Launch Changes the Game

• No setup headaches: Launch automatically handles certificates, provisioning, and code signing.

• Zero CLI required: Every step happens in the browser.

• One-click deployment: Launch your app from anywhere — even your phone.

• Accessible for all developers: Solo devs, no-code creators, and QA teams can ship apps independently.

Before, deploying an app often created bottlenecks. Even though EAS solved the technical complexity, teams still needed CLI expertise to create builds. Junior developers or QA testers had to wait for senior developers to handle submissions. Expo Launch removes all of that friction.

How It Works

1. Paste the URL of your GitHub repo containing your Expo or React Native app.

2. Click Launch from any device — Windows, Linux, Mac, or even mobile.

3. Expo Launch automatically sets up your Apple app listing and handles code signing.

4. Your app is submitted to TestFlight and a web version is deployed simultaneously.

5. TestFlight invites arrive within minutes — all without ever opening a terminal.

Real-World Use Cases

• Solo developers: Skip the manual build setup and focus on coding features.

• No-code creators: Bring your ideas to TestFlight without learning Apple Developer intricacies.

• QA teams & junior devs: Ship apps independently without relying on senior developers.

• Platform builders and AI tools: Let users deploy apps with ease while you focus on the core product.

Final Thoughts

Expo Launch makes the dreaded “last mile” of mobile app deployment almost magical. It’s fast, intuitive, and removes technical bottlenecks that used to slow down teams. By turning complex deployments into a simple, browser-based workflow, it empowers everyone — from junior developers to no-code creators — to ship apps confidently and independently.

TL;DR:
"Expo Launch lets you ship your iOS app to TestFlight in minutes — no CLI, no config files. Just GitHub → Browser → ❤️.