LEAD GENERATION - The Life line of Affiliate Sales

In Affiliate Marketing, No leads = No Sales. This is one of the reasons why Top Affiliates succeed and others fail Lead Generation and Lead Retention.
What is a Lead?
A lead is a person who has shown interest in a company’s Products and Services and is considered potential customer, They are the fuel of any Business, be it online or offline. Companies generate these leads by capturing contact information or identifying behaviors that signal interest, such as downloading content or subscribing to a newsletter.

How to generate leads organically?

In order to generate leads organically, Organic and Valuable content must be put out. This involves Understanding your audience, creating high-quality content, and leveraging various online platforms to reach them.

1. Create a Lead Magnet - Give away something valuable for free. It could be a checklist, guide, or even a short video . “Free” always peaks the curiosity of the human brain and builds familiarity and trust. Your audience will think to themselves “If he/she can give away something this valuable for free, he must be trustworthy and he must have something more valuable to give”.Example: ‘5 Mistakes Stopping You from Making Affiliate Sales - and How to Fix Them.’ or ‘Step-by-Step guide on How to Write a Successful Affiliate Blog’.

2. Build a Landing Page - Use free tools like Systeme.io or Google forms to collect emails or Whatsapp Contacts. This way, you own your own Organic leads.

3. Redirect to a Thank You Page - Don’t just say thanks… Send them to a whatsapp goup or email sequence where you keep sharing value.
   Follow Up Consistently - Share tips, case studies, and stories to build trust… THEN introduce your Affiliate product. That’s how you warm up cold leads
   Note - Remember to come up with a compelling CTA🙂.

Platforms to generate leads Organically(without paid ads)

1. Whatsapp: Create a value-based broadcast list or Whatsapp community where you can share tips, quick wins, or insider info related to your niche. Promote your lead magnet (free guide, checklist, webinar) to attract people to join.

2. Instagram: Post Valuable short reels targeting customer specific pain-point. End each video wih a CTA like “DM me ‘Guide’ to get my free guide on ABC”.

3. Facebook: Join relevant groups and answer people’s questions. End answers by offering a free resource via DM.

4. Tiktok: Short, attention-grabbing videos that speak to your customer’s problem.

Tips to generate Leads with paid Ads (without wasting money).

Never run ads directly to a sales page unless you are skilled - always collect leads first:

• Create a Lead Magnet.

• Build a Landing Page.

• Run facebook/Instagram ads.

• Redirect to Whatsapp or email nurture sequence.

  Tips for running ads:

• Always start with $5 -$10 daily budget for testing.

• Monitor metrics: Cost per lead, Click through rate.

• Kill any adset not performing withing 48 - 72 hours.

How to stop being “confused” about getting People to ask about your Product

Create Clarity as much as possible about your product and target audience

• Who do you want to attract (Avatar definition)

• What problem are you solving (Create content addressing this)

• What free resource can you give (Checklist, free guide).

• Where you will send them? (Whatsapp, Telegram, Email list)

• How will you follow up? (Daily/Weekly value messages + Occasional product pitch).

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