The 5 Levels of Product Maturity: From Concept to General Availability

When most teams talk about product launches, the focus is on features. Does it work? Does it demo well? Can we ship it?

But true readiness isn’t just about shipping code, it’s about building the organization around the product: documentation, support, security, reliability, and the ability to operate independently at scale.

To make this concrete, we use a simple maturity model: five levels that help align engineering, product, and leadership on what it takes to progress from an early idea to a production-ready company.

The Five Levels of Maturity

flowchart TD
    A[Level 0: Concept] --> B[Level 1: Prototype]
    B --> C[Level 2: Demo Ready]
    C --> D[Level 3: Pilot Ready]
    D --> E[Level 4: General Availability]

    A --- A1[Testers: Leaders & dev team]
    B --- B1[Testers: Leaders, dev team, stakeholders]
    C --- C1[Testers: Internal QA + demos]
    D --- D1[Testers: Regression tests, QA, pilot users]
    E --- E1[Testers: Automated tests, UAT, customers]

Level 0: Concept
The idea is defined and scoped. Early research, high-level goals, constraints, mocks, and flows are mapped out. No product exists yet.
- Testers: Limited to key leaders, stakeholders, and the development team.
Level 1: Prototype
A rough, working version exists. It proves technical feasibility and demonstrates core concepts, but lacks stability, testing, and operational workflows. Useful for internal alignment, not for external users.
- Testers: Key leaders, the core development team, and selected internal stakeholders.
Level 2: Demo-Ready
A more refined version suitable for stakeholder demos or investor pitches. Core flows are implemented, and the product is usable with guidance, but it’s not robust or documented enough for real users.
- Testers: Internal QA team begins basic functional testing; internal stakeholders see guided demos.
Level 3: Pilot-Ready
The product is stable enough to put in front of early users in a controlled environment. Major components are integrated, key bugs resolved, and basic support/monitoring in place. Internal processes may still need refinement.
- Testers: Automated regression and end-to-end tests are in place. QA team is actively engaged. Selected internal users (beyond leadership) sign off. Early external pilot users onboard under close observation.
Level 4: General Availability (GA)
The product and organization are fully operational and self-sufficient. The company can onboard and support paying customers reliably, with documentation, support processes, monitoring, incident response, and security controls in place. GA isn’t a code milestone - it’s organizational maturity.
- Testers: Ongoing automated test coverage, load and performance testing, user acceptance testing (UAT), and customer success sign-off. Product teams monitor KPIs in production.

What GA Really Means

General Availability (GA) is often misunderstood as “the code is done.” In reality, GA is a holistic milestone that reflects maturity across multiple dimensions:

Operational Maturity: Critical processes are documented and repeatable, not reliant on tribal knowledge or ad hoc fixes.
Team Readiness: Key roles (DevOps, QA, Support) are filled and trained. Knowledge transfer from contractors is complete.
Support & Customer Success: SLAs are defined. Ticketing and escalation processes are live. A knowledge base exists.
Security & Compliance: Policies and technical controls are in place and auditable. Incident response plans are tested.
Process & Reliability: Deployment pipelines, monitoring, and backups are operational. Incidents are managed consistently.
Quality Assurance: Automated tests cover critical paths. Load, performance, and UAT testing are complete.
Metrics & KPIs: Uptime, MTTR, and SLA compliance are defined and tracked. Dashboards make performance visible.
Business Readiness: Pricing, contracts, billing, and marketing collateral are finalized. Sales/support teams are trained.

GA is the threshold where an organization can reliably serve customers without extraordinary intervention by the dev team. It’s the transition from “project” to “business.”

Common Misconceptions About GA

❌ “Code is Done”: A product can be feature-complete but still not GA-ready if the organization lacks maturity.
❌ “No Bugs”: GA doesn’t mean bug-free; it means issues are managed through defined support processes.
❌ “The End of Development”: GA marks the beginning of sustained product operations, not the end of iteration.
❌ “Compliance Will Come Later” – GA requires that core security and compliance practices are already in place.

Why This Matters

Reaching GA is less about ticking boxes and more about building trust:

Customers trust you to handle their data securely.
Investors trust you to scale responsibly.
Employees trust the processes that keep the system reliable.

Without this alignment, companies risk bottlenecks, burnout, and broken promises, even if the features look great in a demo.

TL;DR

Product maturity ≠ feature completeness.

A true path to scale requires operational maturity: support, security, compliance, documentation, monitoring, and business readiness.

Teams that plan for GA as an organizational milestone, not just a code milestone - set themselves up to grow into actual tech companies, not just demo machines.

About 7Sigma

7Sigma was founded to close the gap between strategy and execution. We partner with companies to shape product, innovation, technology, and teams. Not as outsiders, but as embedded builders.

From fractional CTO roles to co-founding ventures, we bring cross-domain depth: architecture, compliance, AI integration, and system design. We don’t add intermediaries. We remove them.

We help organizations move from idea → execution → scale with clarity intact.

Don't scale your team, scale your thinking.

Learn more at 7sigma.io

From Prototype to Tech Company