Amazon Seller Central is where you go to manage listings, pricing, inventory, and communication with customers. Seller Central is loaded with tools but also has ongoing problems. The common problems with Seller Central include ASIN merging, delayed listing updates and anything that challenges product visibility, impacts performance metrics and stops sales from growing. Below, you will find ten common Seller Central problems with solutions that will help you fix them quickly.

1. ASINs Merged Incorrectly

Problem: Amazon’s automation may mistakenly combine separate products under a single parent ASIN—or split variants that belong together.
Cause: Duplicate UPCs, inconsistent brand names, similar titles, or identical images confuse the system.
Solution: Use Amazon’s "Split Product Details Page" tool to unmerge listings. If that fails, contact Seller Support and include proof of unique UPCs, clear differentiation between products, and visual evidence.

2. Delays in Listing Changes

Problem: Updates to titles, descriptions, bullet points, images, or prices sometimes take over 24 hours to reflect—or may not update at all.
Cause: Amazon may lock attributes due to policy issues, or interface limitations may block edits.
Solution: Ensure your content follows Amazon guidelines (e.g., title length, image specs). When necessary, use flat-file uploads for bulk or restricted changes, and monitor processing status. If problems persist, delete and relist the item using the same SKU after waiting 24 hours, or escalate via Seller Support.

3. Suppressed or Suspended Listings

Problem: Listings may be hidden from search (suppressed) or fully deactivated.
Cause: Violations of Amazon’s listing policies—like non-compliant images, missing details, or regulatory gaps—can trigger suppression or suspension.
Solution: Audit listings for compliance, update images to white background, ensure accurate product details, and comply with all regulations. Provide the correct documentation to Amazon for reinstatement.

4. Account Health Warnings

Problem: Poor metrics can trigger listing suppression, loss of selling privileges, or even account suspension.
Metrics to Watch: Order Defect Rate (ODR), Late Shipment Rate (LSR), Cancellation Rate, policy violations.
Solution: Monitor your Account Health dashboard carefully. Respond to buyers within 24 hours, ship timely or consider FBA, and avoid cancellations. If metrics slip due to extenuating circumstances, prepare evidence and file an appeal via Performance Notifications.

5. Negative Reviews and Ratings

Problem: Bad reviews harm both your listing’s ranking and its conversion rates.
Cause: Inaccurate listings, late delivery, quality issues, or unclear descriptions often lead to dissatisfied customers.
Solution: Make sure listings accurately reflect the product. Use high-resolution images, detailed specs, and respond promptly to customer messages. For reviews violating policy, report them via the “Report a Violation” feature. Track and address recurring feedback to make product improvements.

6. Stranded Inventory in FBA

Problem: Your inventory is stored in Amazon’s fulfillment center, but the listing is inactive—so the product can't sell.
Cause: Deleted or suppressed listings, SKU mismatches, or account issues.
Solution: Regularly check the Stranded Inventory section in Seller Central. Relist using the same SKU, fix listing issues, or use the “Fix Stranded Inventory” tool. Set a weekly check schedule to minimize fees and restore sales.

7. FBA Storage Type Reclassification

Problem: Products may shift from standard to oversized categories unexpectedly, increasing storage fees.
Cause: Incorrect weight/dimension data, packaging changes, or shipments not matching listing details.
Solution: Verify and audit product specs regularly. Use precise measurements, track storage reports, and update listings promptly when packaging changes.

8. Pricing Updates and Inventory Sync Errors

Problem: Prices or inventory status don’t update as expected, leading to stockouts, overselling, or price mismatches.
Solution: Set up pricing alerts in Seller Central and use tools that sync inventory automatically. Use templates or flat-files for mass updates and raise Seller Support tickets when technical issues arise.

9. Unfair Negative Reviews or Fake Claims

Problem: Competing sellers or malicious actors may submit false or misleading negative reviews.
Solution: Join Brand Registry to gain greater control. Document the falsity, communicate clearly, and report abusive reviews through Amazon’s mechanisms.

10. Holding Cases with Amazon Support

Problem: Submitting cases can feel like a repeat loop—canned responses and little resolution.
Solution: When opening a case, provide full context with SKU, ASIN, screenshots, and invoices if needed. Follow up regularly, be persistent, and escalate if needed. Retain documentation of all interactions.

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Solving Amazon Seller Central Problems for Faster Sales Growth