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mfilterit
mfilterit
mfilterit01.hashnode.dev·Apr 17, 2024
Apr 17, 2024

Need For Frequency Capping and Transparency in The Digital Advertising Ecosystem

Reach and Frequency are the two key metrics on which the success of a brand campaign hinges. It’s like instead of conveying your message to 50 people 2 times, you are just sharing the same message 5 times to just 25 people. That results in more impre...

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