Let's start in the Fresh Produce section


Introduction

Diana and Derick, two friends, are shopping together at a local supermarket.

As they make their way through the aisles, they discuss what they need to buy, share tips on where to find the best deals, and talk about their food preferences.

Their conversation covers everything from fresh produce to convenient meal options, as they help each other pick out the best items for their needs.


Conversation

Dialog

Diana: Hey Derick, let's start in the Fresh Produce section. I need to grab some leafy vegetables for dinner tonight.

Derick: Sure! Have you tried those pickled delights they have near the Deli and Prepared Foods? They’re great for charcuterie boards.

Diana: Oh, I love those! I might get some. Do you want to check out the grab-and-go meals? They usually have some interesting options.

Derick: Yeah, let’s see. I’m trying to stick to my new dietary preferences, though, so I need something healthy.

Diana: Got it. We can also check the frozen pre-made dinners if you need something quick. They usually have good deals.

Derick: Good idea. Speaking of deals, have you noticed those limited-time offers on the endcaps? Sometimes they have the top-selling items at a discount.

Diana: I’ve seen those. They always place them at eye level to catch your attention. Clever marketing!

Derick: Definitely. Let’s grab what we need and then check out. We can get some coffee after this.

Diana: Sounds like a plan!


Vocabulary

  • Endcaps

    • Explanation: Display areas located at the end of aisles in a store, often used to highlight special promotions or featured products.

    • Translation: Pontas de gôndolas

    • Sample Sentence: "Sometimes they have the top-selling items at a discount on the endcaps."

  • Fresh Produce Section

    • Explanation: The area of a supermarket where fresh fruits and vegetables are sold.

    • Translation: Seção de produtos frescos

    • Sample Sentence: "Let's start in the Fresh Produce section."

  • Leafy Vegetables

    • Explanation: Vegetables with leaves that are commonly eaten, such as lettuce, spinach, and kale.

    • Translation: Verduras folhosas

    • Sample Sentence: "I need to grab some leafy vegetables for dinner tonight."

  • Deli and Prepared Foods

    • Explanation: A section of the supermarket where ready-to-eat foods, meats, and cheeses are sold.

    • Translation: Rotisseria e alimentos prontos

    • Sample Sentence: "Have you tried those pickled delights they have near the Deli and Prepared Foods?"

  • Pickled Delights

    • Explanation: Foods that have been preserved in vinegar or brine, such as pickles or olives.

    • Translation: Conservas saborosas

    • Sample Sentence: "Have you tried those pickled delights they have near the Deli and Prepared Foods?"

  • Charcuterie Boards

    • Explanation: A platter typically featuring a selection of cured meats, cheeses, and other accompaniments like nuts and fruits.

    • Translation: Tábuas de frios

    • Sample Sentence: "They’re great for charcuterie boards."

  • Grab-and-Go Meals

    • Explanation: Pre-packaged meals designed for convenience, allowing customers to quickly pick up and go.

    • Translation: Refeições prontas

    • Sample Sentence: "Do you want to check out the grab-and-go meals?"

  • Limited-Time Offers

    • Explanation: Special promotions or discounts available for a short period of time.

    • Translation: Ofertas por tempo limitado

    • Sample Sentence: "Speaking of deals, have you noticed those limited-time offers on the endcaps?"

  • Dietary Preferences

    • Explanation: Choices or restrictions in a person's diet, often based on health, ethics, or personal taste.

    • Translation: Preferências alimentares

    • Sample Sentence: "I’m trying to stick to my new dietary preferences."

  • Frozen Pre-Made Dinners

    • Explanation: Ready-to-eat meals that are sold frozen and only require heating before consumption.

    • Translation: Jantares congelados prontos

    • Sample Sentence: "We can also check the frozen pre-made dinners if you need something quick."

  • Top-Selling Items

    • Explanation: Products that are sold in high quantities, indicating their popularity among customers.

    • Translation: Itens mais vendidos

    • Sample Sentence: "Sometimes they have the top-selling items at a discount."

  • At Eye Level

    • Explanation: A product placement strategy where items are placed on shelves at a height that is easy for shoppers to see and reach, making them more likely to be purchased.

    • Translation: Ao nível dos olhos

    • Sample Sentence: "They always place them at eye level to catch your attention."


Sample sentences

  • Endcaps

    • "The best deals are usually found on the endcaps, where they highlight special promotions."

    • "I noticed they placed the new snacks on the endcaps to attract more attention."

  • Fresh Produce Section

    • "I always start my shopping in the Fresh Produce section to get the freshest fruits and vegetables."

    • "The Fresh Produce section was packed with people looking for the ripest tomatoes."

  • Leafy Vegetables

    • "Spinach and kale are my favorite leafy vegetables for making green smoothies."

    • "I bought a bunch of leafy vegetables to make a fresh salad for dinner."

  • Deli and Prepared Foods

    • "The Deli and Prepared Foods section has a great selection of sandwiches and ready-to-eat meals."

    • "I stopped by the Deli and Prepared Foods area to pick up some fresh cold cuts."

  • Pickled Delights

    • "I love adding pickled delights like olives and pickles to my sandwiches."

    • "The store’s selection of pickled delights is perfect for creating a gourmet snack platter."

  • Charcuterie Boards

    • "I’m planning to make a charcuterie board with various cheeses and meats for the party."

    • "Charcuterie boards have become popular for casual gatherings and wine nights."

  • Grab-and-Go Meals

    • "Grab-and-go meals are perfect for when I’m in a hurry and don’t have time to cook."

    • "The supermarket offers a variety of grab-and-go meals that cater to different tastes."

  • Limited-Time Offers

    • "I took advantage of the limited-time offers to stock up on my favorite cereal."

    • "Don’t miss out on the limited-time offers—they’re only available this weekend."

  • Dietary Preferences

    • "The restaurant menu is flexible enough to accommodate various dietary preferences."

    • "She carefully chooses her meals to align with her dietary preferences."

  • Frozen Pre-Made Dinners

    • "Frozen pre-made dinners are convenient for busy weeknights when I don’t feel like cooking."

    • "I keep a few frozen pre-made dinners in the freezer for those nights when I need something quick."

  • Top-Selling Items

    • "The top-selling items in the store are always prominently displayed at the entrance."

    • "We make sure to restock the top-selling items regularly to keep up with demand."

  • At Eye Level

    • "Products placed at eye level tend to sell faster because they’re easier to notice."

    • "The cereal I wanted was placed at eye level, making it easy to grab as I walked by."


Exercises

Initial role play

endcapsFresh produce sectionleafy vegetables
Deli and Prepared Foodspickled delightscharcuterie boards
grab-and-go mealslimited-time offersat eye level
dietary preferencesfrozen pre-made dinnerstop-selling items

Final role play

endcaps Fresh producer section leavy vegetables Deli and Prepared Foods pickled delights charcuterie boards grab-and-go meals limited-time offers dietary preferences frozen pre-made dinners top-selling items at eye level


Personal experience


Homework

Reading comprehension

  1. Why does Diana want to start in the Fresh Produce section?

    • A) She needs to grab some leafy vegetables for dinner.

    • B) She wants to look at the new pickled delights.

    • C) She is looking for top-selling items.

  2. What does Derick mention as being great for charcuterie boards?

    • A) Grab-and-go meals

    • B) Pickled delights

    • C) Frozen pre-made dinners

  3. Why is Derick interested in the grab-and-go meals?

    • A) He wants something that aligns with his new dietary preferences.

    • B) He needs to stock up on meals for the week.

    • C) He prefers frozen dinners over fresh meals.

  4. What does Diana say about the placement of top-selling items?

    • A) They are placed in the Fresh Produce section.

    • B) They are often displayed at eye level to catch customers' attention.

    • C) They are only available as limited-time offers.

  5. What do Diana and Derick plan to do after finishing their shopping?

    • A) Go back to the Fresh Produce section.

    • B) Check out the frozen pre-made dinners.

    • C) Get some coffee together.


Fill-in-the-blanks

Fill in the blanks with the correct word from the list below:

List of Words:

  • Endcaps

  • Fresh Produce section

  • Leafy vegetables

  • Deli and Prepared Foods

  • Pickled delights

  • Charcuterie boards

  • Grab-and-go meals

  • Limited-time offers

  • Dietary preferences

  • Frozen pre-made dinners

  • Top-selling items

  • At eye level


  1. Diana decided to start her shopping in the __________ to pick up some fresh fruits and vegetables.

  2. Derick loves adding __________ like olives and pickles to his sandwiches.

  3. The supermarket offers various __________ for customers who need a quick and convenient meal option.

  4. Derick is trying to stick to his new __________, so he’s looking for healthy meal options.

  5. Many of the __________ are displayed on the __________, making them easy for customers to notice and purchase.

  6. Diana mentioned that the best deals are often found on the __________, where special promotions are highlighted.

  7. The __________ section has a wide range of cold cuts, cheeses, and ready-to-eat meals.

  8. Products that are placed __________ tend to catch the customer’s attention more effectively.

  9. The supermarket has a variety of __________, perfect for creating gourmet snack platters.

  10. For nights when she doesn’t want to cook, Diana keeps a few __________ in the freezer.

  11. Diana mentioned that the store sometimes offers __________ on popular items, so it’s worth checking out the deals.


Produce


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Written by

Alexandre Calaça
Alexandre Calaça

I'm a passionate software developer.