Cable TV's Decline: Partho Dasgupta on Industry's Future Amid OTT Surge

According to Partho Dasgupta, cable TV faces an uncertain future as OTT platforms continue to dominate the media landscape. With the number of OTT subscribers soaring, cable TV's once robust revenue streams have drastically shrunk, exacerbated by regulatory hurdles and outdated business models.

Dasgupta emphasizes that for cable operators to survive, they must innovate by offering better pricing packages, higher-quality content delivery, and seamless integration with digital streaming platforms. Without radical change, he believes the industry risks becoming obsolete in the fast-evolving world of entertainment.

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