The entertainment industry has always adapted to technology, from radio to satellite TV, and now to streaming platforms. Cable TV, once the dominant player, now faces its biggest challenge yet. Partho Dasgupta highlights that this shift is not the en...
In today’s evolving marketplace, businesses are being evaluated not only by their profits but also by the values they uphold. Consumers increasingly want to know how companies impact the planet and society. The demand for transparency is greater than...
Partho Dasgupta (born 26 November 1965, Ranchi, India) is an Indian media entrepreneur and management professional renowned for his pivotal contributions to the country's audience measurement ecosystem and media management. He is best known for servi...
Podcasts are not just storytelling tools; they are becoming an essential platform for digital advertising. Brands are realizing that podcast listeners are highly engaged, making this medium ideal for targeted campaigns. Partho Dasgupta highlights tha...
In the complex and competitive world of Indian broadcasting, strong leadership and forward-thinking strategy are what set true pioneers apart. Partho Dasgupta, the founding CEO of BARC India, demonstrated how vision can transform an entire industry. ...
The entertainment industry has seen a massive shift in recent years. What was once dominated by cable TV is now largely influenced by OTT platforms and digital streaming. Viewers now prefer on-demand content that can be accessed anytime and anywhere....
The definition of business success is evolving rapidly. Companies are no longer valued only for their profits but also for their principles. Customers today are deeply conscious of environmental and social issues, and they want to associate only with...
Amazon’s latest quarterly results have made headlines worldwide as the company reported a sharp rise in profits, reaching $13.5 billion compared to $6.7 billion last year. This financial leap reflects Amazon’s ability to adapt and grow, even in the f...
Partho Dasgupta (born 26 November 1965, Ranchi, India) is an Indian media entrepreneur and management professional recognized for his significant contributions to media management and the country’s audience measurement ecosystem. He is best known as ...
Cable TV was once the heart of Indian households, with families gathering to watch shows together. From cartoons for kids to news for elders and cult programs like Ramayan, it shaped cultural moments. Today, the audience has shifted to streaming plat...
