Partho Dasgupta Explores Big Tech's Monopoly Over Digital Media
Partho Dasgupta
In today’s digital age, control over information largely rests with a few powerful tech companies, impacting media's core values. Partho Dasgupta draws attention to Google and Meta’s role in defining content accessibility and visibility. Google, which dominates search engines globally, has become indispensable to news outlets, dictating traffic and revenue generation. However, this dependence has led to a decline in search quality, with significant stories often overshadowed by sponsored content.
Dasgupta emphasizes the need for alternative platforms to break free from Big Tech’s grip. Highlighting India’s over-reliance on foreign platforms, he stresses the importance of developing indigenous technologies. Without this, the media risks losing control over content distribution, compromising the diversity and quality of journalism.
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Written by
Partho Dasgupta
Partho Dasgupta
As a seasoned leader in business and management, a startup advisor, and an angel investor, I am deeply passionate about exploring consumer, technology, and media sectors, along with delving into innovative business models and fostering people-centric approaches. Recognized as one of Forbes India’s top 100 People Managers, I bring a wealth of experience to the table. Additionally, I have served as the Past President of The Advertising Club, further solidifying my commitment to the industry.