I was really drawn to your booth

Conversation

Dialog

Rony:
Hi there! I’m Rony. I’m here on a business trip from São Paulo. I was really drawn to your booth, the design looks very modern.

Elena:
Nice to meet you, Rony! I’m Elena. Welcome! We’re showcasing our latest line of automation solutions for food processing plants.

Rony:
That’s exactly what I’m looking for. My company is exploring ways to improve efficiency and reduce operational costs. What kind of systems do you specialize in?

Elena:
We focus on high-precision equipment for food preparation and packaging. Our machinery ensures consistent results while being energy-saving, which helps companies cut costs without compromising performance.

Rony:
Interesting. We’ve been having issues with our cooling system lately. Does your equipment handle temperature control?

Elena:
Absolutely. We offer integrated cooling units designed to maintain optimal temperatures throughout the process. Plus, our systems follow strict hygiene standards, everything is built with easy-to-clean, stainless steel parts.

Rony:
That’s crucial. Food safety is a top concern. I like how you’re combining innovation with practical needs.

Elena:
Thanks! Would you like a quick demo? We’ve got a live simulation of our machinery running in the corner.

Rony:
I'd love that. Lead the way!


Vocabulary

I was really drawn toshowcasinglatest line
Lead the wayhygiene standardshaving issues
cooling systemcompromising performancefood processing plants
energy-savingmachineryoperational costs
Expression / TermMeaning / Translation (pt-BR)Example Sentence
I was really drawn toEu fui realmente atraído por / Me chamou muito a atençãoI was really drawn to your booth — it looks very modern.
ShowcasingExibindo / ApresentandoWe’re showcasing our latest line of automation solutions.
Latest lineLinha mais recente (de produtos)Our latest line includes precision cutting machines.
Lead the wayMostre o caminho / Pode me mostrarI’d love to see the demo. Lead the way!
Hygiene standardsPadrões de higieneOur machinery complies with strict hygiene standards.
Having issuesEstar com problemasWe’ve been having issues with our cooling system.
Cooling systemSistema de resfriamentoThe cooling system keeps the food at the ideal temperature.
Compromising performanceComprometer o desempenhoIt's energy-saving without compromising performance.
Food processing plantsIndústrias de processamento de alimentosWe supply equipment for food processing plants worldwide.
Energy-savingEconômico em energia / Que economiza energiaThese are energy-saving machines that lower electricity costs.
MachineryMaquinárioOur company manufactures food packaging machinery.
Operational costsCustos operacionaisAutomation helps reduce long-term operational costs.

Exercises

Vocabulary

1. What does "I was really drawn to" mean?
A) I was bored by it
B) I was hired by it
C) I was very attracted to it
D) I walked away from it

2. What does "showcasing" mean in this context?
A) Hiding a product
B) Rejecting a proposal
C) Displaying or presenting something
D) Shipping equipment

3. "Latest line" refers to:
A) The newest product line
B) The phone line
C) The end of a waiting line
D) A broken assembly line

4. If someone says “Lead the way,” they are:
A) Asking to be left alone
B) Offering to help
C) Asking someone to guide them
D) Turning off a machine

5. What are "hygiene standards"?
A) Levels of productivity
B) Fire safety rules
C) Rules for cleanliness and sanitation
D) Engineering norms

6. "Having issues" with a machine means:
A) It’s working perfectly
B) It’s experiencing problems
C) It needs more speed
D) It’s brand new

7. What is a "cooling system" used for?
A) Heating the environment
B) Filtering the air
C) Maintaining low temperatures
D) Increasing humidity

8. "Compromising performance" means:
A) Improving how something works
B) Protecting system speed
C) Making something perform worse
D) Fixing a broken machine

9. "Food processing plant" refers to:
A) A greenhouse for growing herbs
B) A kitchen in a restaurant
C) A factory that prepares food products
D) A store that sells frozen food

10. "Energy-saving" equipment is designed to:
A) Use as much electricity as possible
B) Run on gas instead of electricity
C) Reduce energy consumption
D) Work only during the night

11. What does "machinery" mean?
A) A software platform
B) A collection of machines
C) A human team
D) A cleaning product

12. "Operational costs" are:
A) Costs related to marketing only
B) One-time purchase expenses
C) Day-to-day expenses of running a business
D) Employee bonuses


Fill in the blanks

Word Bank:
I was really drawn toshowcasinglatest lineLead the wayhygiene standards
having issuescooling systemcompromising performancefood processing plantsenergy-savingmachineryoperational costs

1. Our company is currently __________ with our labeling machine. It keeps stopping mid-process.

2. We are __________ our newest models of automated slicers at this year’s expo.

3. All of our equipment meets international __________ to ensure food safety.

4. These machines are designed to be __________, helping reduce electricity bills.

5. The factory just upgraded its entire __________ to improve production speed.

6. We invested in a high-capacity __________ to keep dairy products at a safe temperature.

7. I visited several booths, but __________ yours because of the sleek design and live demo.

8. Would you like to see our machines in action? Great, please __________.

9. We specialize in equipment for __________ that need both speed and hygiene.

10. Our accounting team tracks monthly __________ to monitor factory efficiency.

11. This new slicer line is our __________ – faster, quieter, and easier to clean.

12. The new motors reduce energy use without __________.


Reading comprehension

1. Where is Rony from?
A) Rio de Janeiro
B) Lisbon
C) São Paulo
D) Buenos Aires

2. Why was Rony interested in Elena’s booth?
A) It had free samples
B) The booth had a modern design
C) He recognized Elena
D) It was offering discounts

3. What kind of solutions is Elena’s company showcasing?
A) Mobile apps for delivery
B) Artificial intelligence systems
C) Automation solutions for food processing plants
D) Financial software for food companies

4. What does Rony’s company want to improve?
A) Customer service and delivery speed
B) Efficiency and operational costs
C) Branding and social media presence
D) Legal compliance and taxes

5. What makes Elena’s machinery energy-efficient?
A) It turns off automatically at night
B) It runs on solar power only
C) It cuts costs without compromising performance
D) It is made with recycled plastic

6. What issue is Rony’s company currently facing?
A) High employee turnover
B) Delays in ingredient delivery
C) Problems with their cooling system
D) Complaints about food packaging

7. How does Elena’s system ensure food safety?
A) It uses blockchain tracking
B) It includes AI-powered cameras
C) It follows hygiene standards and uses stainless steel parts
D) It requires no human contact

8. What does Elena offer to Rony at the end of the conversation?
A) A printed brochure
B) A business card
C) A guided factory tour
D) A live demo of the machinery


Homework

Role play

Create a new dialog with a partner and make sure to include the following words:

I was really drawn toshowcasinglatest lineLead the wayhygiene standards
having issuescooling systemcompromising performancefood processing plantsenergy-savingmachineryoperational costs


Life experience

  1. Have you ever attended a business event, trade show, or industry exhibition? What was it like, and did you find anything particularly interesting or useful?

  2. In your work or studies, have you ever dealt with machinery, automation systems, or equipment related to food production or another industry? What was your experience with it?


Done


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Written by

Alexandre Calaça
Alexandre Calaça

I'm a passionate software developer.