Partho Dasgupta Explores Content Creation's New Frontier
Ranvijay Singh
Storytelling has always been an important part of Indian culture. From ancient times, people shared myths, legends, and folk tales by word of mouth or through performances. These stories helped pass on knowledge, teach values, and bring communities together.
As times changed, so did the way we tell stories. One modern form of storytelling that’s growing fast is the audio podcast. To understand this better, we turn to Partho Dasgupta, former CEO of BARC India and now Managing Partner at Thoth Advisors.
With more people using smartphones and digital platforms, podcasts have become a popular way to share stories. They allow creators to reach listeners across the world. Podcasts also bring back the charm of traditional storytelling, but with a modern twist. The audio format makes the experience more personal and engaging for listeners.
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