Breaking the Sound Barrier: Partho Dasgupta on India’s Podcasting Revolution

India is on the cusp of a storytelling revolution—one that is powered not by screens but by sound. Partho Dasgupta points out that the growth of podcasting in India is not just about convenience but about returning to an inherently Indian tradition: listening. With only 12% of the population currently tuned in, the medium still holds enormous potential. Podcasts enable creators to bypass traditional media barriers and reach audiences in a more personal and immersive way, fostering a deeper connection.

Partho Dasgupta emphasizes that regional content will drive the next phase of this revolution. As listeners seek stories that reflect their own lives, values, and languages, content creators are stepping up to meet this demand. The ability of podcasts to hyper-target audiences makes them highly attractive to advertisers. In fact, 73% of podcast listeners in India consume regional content, and 56% trust the brands advertised through this medium. For creators and brands alike, podcasting represents not just another platform but a powerful engine of cultural and commercial influence.

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