Niche to Nationwide: Partho Dasgupta on Unlocking India’s Podcast Potential

The podcasting boom in India is more than just a trend—it’s the birth of a movement. According to Partho Dasgupta, the format is still in its infancy, with only a fraction of India’s population tuned in. However, the engagement levels among existing listeners are strong, and their appetite for niche, targeted content is fueling industry optimism. From health and tech to personal finance and spirituality, podcasts offer a buffet of choices that cater to hyper-personalized tastes, turning casual listeners into loyal communities.

As regional content grows in prominence, Partho Dasgupta underscores its pivotal role in scaling the podcast ecosystem. This multilingual richness is drawing in audiences across demographics and giving creators the freedom to explore storytelling beyond mainstream formats. With 56% of listeners trusting brands featured on podcasts, and 78% discovering the medium in just the past year, the stage is set for exponential growth. Audio storytelling, once ancient, is now the new frontier of India’s content economy.

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