Tuning into Tomorrow: Partho Dasgupta Envisions the Podcast-First India

India’s digital audience is evolving, and Partho Dasgupta believes podcasts are set to become a mainstream medium of storytelling and influence. Unlike video or text, audio offers a multitasking-friendly format that builds an intimate connection with the listener. This unique power of voice is drawing advertisers, who are now investing in branded content and native ads. With India trailing only the U.S. and China in podcast listeners, the trajectory looks promising—but there’s still a massive population waiting to be reached.

Partho Dasgupta sees awareness as the biggest barrier—and opportunity—for growth. A majority of Indians only discovered podcasts in the past year, and the regional language surge indicates that inclusivity will be key. As platforms and creators cater to this vast and varied audience, podcasts will no longer be niche—they will be essential. With pioneers like Ranveer and Sadhguru leading the charge, and tech making content more accessible, India’s podcasting journey is just getting started.

Read Mode: https://www.zeebiz.com/agencies/partho-dasgupta-sustainability-in-businesses-is-the-only-way-forward-232883