Beyond the Screen: Partho Dasgupta Decodes the Future of Indian Audio Content

As video content floods digital platforms, Partho Dasgupta believes audio is quietly carving a powerful niche of its own. Podcasts, with their ability to offer deep, distraction-free engagement, are quickly becoming a preferred medium for both creators and consumers. India's evolution from oral traditions to digital storytelling is now entering its audio-first phase, and the growth trajectory is backed by numbers—Statista projects the podcast ad market will cross $80 million by 2027. Yet with only 12% of Indians tuning in, the surface has barely been scratched.

Partho Dasgupta highlights that this is more than a format shift—it's a cultural moment. The surge in regional language podcasts is a testament to India’s linguistic and narrative richness. As creators explore untapped themes and hyperlocal content, the audio space is becoming inclusive and authentic. Advertisers are taking note, leveraging podcast intimacy to build trust. Whether it's a startup targeting Tier-2 audiences or a legacy brand wanting deeper consumer connection, podcasts are emerging as a strategic bridge between message and meaning.

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