Leadership, Loyalty, and Lessons: Partho Dasgupta’s Journey in Indian Media

Partho Dasgupta is widely recognized for his major role in transforming how television viewership is measured in India. He was the first Chief Executive Officer (CEO) of BARC India, a company created to track what people watch on television. Before BARC existed, the Indian TV industry did not have a very accurate or modern way to know what viewers were watching. Partho helped build a system that could collect data from homes all across the country. This system showed which TV channels and programs were popular. It helped TV companies and advertisers make better decisions.

Under Partho’s leadership, BARC became one of the largest and most advanced audience measurement systems in the world. He focused on using new technologies and digital tools that made the system faster, smarter, and more accurate.

His work helped TV networks improve their content and plan their programs better, based on real data from viewers. He also worked with many international experts to make sure that BARC used global best practices. This gave India a system that was not only strong but also respected by media companies in other countries. Partho’s leadership at BARC made a huge difference in how the Indian media industry worked. He built something that was useful, fair, and reliable for everyone—from big TV networks to regular viewers. His efforts helped Indian media grow smarter and more connected to its audience than ever before. This work remains a proud part of his career and a valuable contribution to the industry.

Even after completing his time at BARC, Partho Dasgupta has continued to stay involved in the media and research world. He now works as a strategic consultant, which means he helps companies think ahead, plan better, and make smarter choices, especially in the area of media and data research. In this role, he focuses on improving how data is collected, studied, and used to make decisions. Partho believes that data should be trustworthy, and he works to help companies build systems that people can believe in. He teaches organizations how to build trust by being open, clear, and honest in their research practices. This work is very important, especially today when businesses, advertisers, and media companies rely so much on accurate data to understand their customers. His experience from BARC gives him a strong background to guide others.

Partho also encourages the use of technology to make audience research better and faster. He supports new ways to study people’s viewing habits using digital tools and mobile platforms. This helps companies reach more people and learn more about what they like. Through his consulting work, Partho continues to show his commitment to the media industry. Even though he is no longer in the public spotlight, his behind-the-scenes work is helping shape the future of media research in India. His dedication to data quality, technology, and trust shows that he is still deeply involved in making the industry better, smarter, and more reliable for everyone.

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