From Startups to Standards: Partho Dasgupta and the Reinvention of Media Metrics

From his early days at Times Now and The Economic Times to building India's most advanced audience measurement system, Partho Dasgupta has continuously been at the forefront of media transformation. His instinct for innovation and his strategic approach helped shape startups and media houses into industry leaders. Whether launching new ventures or steering existing ones, his understanding of market dynamics and consumer behavior always gave him a unique edge.

The most groundbreaking chapter in his journey was leading BARC as its first CEO. Partho Dasgupta built the institution from the ground up. pioneering a data-driven model that spanned 3,000 Indian towns and villages. The result? India’s largest and most technologically advanced TV measurement system. This achievement didn’t just change how audiences were measured; it transformed how the industry operated. Dasgupta’s legacy lies not only in his accomplishments but in his ability to modernize entire industries with clarity and boldness.

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