Why Sustainability Matters: Partho Dasgupta on the Future of Ethical Business
Nikkhil Mathur
Sustainability is no longer a trend; it's a necessity. Partho Dasgupta, former CEO of BARC India, believes that businesses today must do more than just make profits. They must care for the planet, the people, and the future. From small start-ups to large corporations, everyone must think about how their actions impact the environment and society. Customers now want to know how their products are made, where they come from, and if they are harming the world in any way.
According to Partho Dasgupta, the new generation of consumers, especially millennials and Gen Z, are leading this change. They expect brands to be honest, responsible, and kind, not just to people but to animals and nature too. Businesses that don’t follow ethical practices risk losing trust and customers. On the other hand, those who do good will grow stronger and stay relevant. Sustainability is not just good for the world; it’s good for business too.
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