Decoding India’s TV Growth with Partho Dasgupta

In his powerful TEDx talk at Ahmedabad University, Partho Dasgupta, former CEO of BARC India, sets the record straight India’s TV industry isn’t shrinking; it’s thriving. Contrary to the popular narrative of digital media overtaking television, Dasgupta highlights how TV has witnessed tremendous growth, especially in rural India. With affordable set-top boxes, expanded content offerings, and deeper reach, television has become an even more dominant force over the last decade.

Partho Dasgupta emphasizes that India’s television expansion isn’t just about numbers. It’s about representation. Rural households, once considered “off the grid” for mainstream broadcasters and advertisers are now central to the story. And behind this transformation is BARC’s technology-driven approach to audience measurement.

Read More: https://www.ted.com/talks/partho_dasgupta_decoded_the_indian_tv_industry_and_barc